About the Job:
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The company is seeking an experienced Salesforce Technical Lead with in-depth expertise in Salesforce CRM, Marketing Cloud, Experience Cloud, and enterprise integrations, particularly within the Real Estate industry. The successful candidate will be responsible for leading end-to-end Salesforce implementations, designing scalable solutions, and supporting business processes in sales, leasing, customer service, and property management.
Key Responsibilities:
- Lead Salesforce solution design, development, and implementation across Sales Cloud, Service Cloud, Experience Cloud, and Marketing Cloud.
- Collaborate with business stakeholders to understand requirements and translate them into scalable Salesforce solutions.
- Design and implement customer, broker, and partner portals using Experience Cloud.
- Develop and manage integrations with ERP systems, payment gateways, property management systems, marketing platforms, and third-party applications.
- Lead technical teams while providing guidance on Salesforce best practices, architecture, and development standards.
- Support data migration, deployment, testing, and production releases.
- Ensure application performance, security, and scalability.
Real Estate Domain Experience: Strong understanding of end-to-end real estate business processes including:
- Lead and Opportunity Management
- Property and Unit Inventory Management
- Reservations and Bookings
- Payment Plans and Collections
- Property Handover
- Leasing Management
- Property Management
- Customer Service and After-Sales Support
- Broker and Partner Management
- Facility Management
Marketing Cloud Experience:
- Journey Builder
- Email Studio
- Automation Studio
- Contact Builder
- Customer Segmentation
- Lead Nurturing Campaigns
- Omnichannel Marketing (Email, SMS, WhatsApp)
- Customer Journey and Engagement Programs
- Marketing Cloud integrations with Salesforce CRM
Integration Experience:
- Experience integrating Salesforce with various systems including SAP, Oracle, Microsoft Dynamics, Property Management Systems, and Payment Gateways.
Technologies:
- REST & SOAP APIs
- Platform Events
- Azure Integration Services
- ETL/Data Migration Tools
Technical Skills:
- Apex
- Lightning Web Components (LWC)
- Salesforce Flows
- SOQL/SOSL
- Experience Cloud
- Marketing Cloud
- Salesforce APIs
- Security & Sharing Model
- DevOps and CI/CD
Required Experience:
- 8+ years of Salesforce experience.
- 3+ years in a Technical Lead role.
- Proven experience delivering end-to-end Salesforce implementations.
- Strong real estate industry experience.
- Hands-on experience with Salesforce Marketing Cloud and Experience Cloud.
- Experience managing integrations across enterprise applications.
Preferred Certifications:
- Salesforce Platform Developer I/II
- Salesforce Application Architect
- Salesforce Experience Cloud Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Administrator
- Salesforce Integration Architect
Location: Sharjah, Sharjah Emirate, United Arab Emirates
Work Conditions: On-site, Contract
