Step into an exciting role with the company, an innovative e-learning software company in the EdTech space. As our SEM Manager, you will take full ownership of our paid search program across Google Ads and Microsoft Advertising, with a focus on pipeline and revenue efficiency. You will be integral to driving our growth through advanced, data-obsessed strategies.
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What you will be doing
- Own our paid search strategy and daily execution across Google Ads and Microsoft Ads, spanning Search, Performance Max, Demand Gen, and Shopping.
- Run multilingual campaigns across multiple markets.
- Use AI to scale smarter, optimizing Smart Bidding and Performance Max while using tools like scripts and LLMs to expand keywords and test ad copy.
- Push for value-based bidding, connecting ad accounts to our CRM to optimize for real pipeline and revenue.
- Manage conversion tracking and data quality, including Enhanced Conversions and server-side tracking.
- Oversee landing pages and CRO, conducting A/B tests with content and design to improve conversion rates.
- Run structured experiments and create an ongoing optimization roadmap.
- Manage budget, forecasting, and monthly spend.
- Build dashboards that convert CAC, CPL, ROAS, and pipeline data into clear insights.
- Conduct keyword research and competitor tracking to stay ahead in the market.
What you will bring
- 5+ years in SEM/paid search, with advanced, at-scale experience in Google Ads (Microsoft Ads a plus).
- Hands-on experience using AI to scale campaigns and optimize performance.
- Strong CRO skills with experience testing landing pages.
- Sharp analytical skills, comfortable in Looker Studio or similar (SQL or spreadsheet modeling a plus).
- Solid understanding of conversion tracking, attribution, and value-based bidding.
- Experience managing campaigns across multiple markets and languages.
- Background in a tech start-up or scale-up, ideally B2B SaaS, with knowledge of full funnel and unit economics.
- Bachelor’s or higher in marketing or another quantitative, test-driven field.
- Excellent written and spoken English; proficiency in German, French, or Italian is a plus.
- A genuine growth mindset, with a focus on rapid experimentation and performance enhancement.
Ready to Join Us?
If you’re passionate about owning paid search end-to-end and transforming data into pipeline and revenue, we would love to hear from you. Apply today!
