About the Role
We are seeking a senior bilingual copywriter fluent in Arabic and English for a 12-month remote engagement. This role involves working on large digital transformation programs for leading organizations in the GCC. You will be responsible for creating and managing copy across websites, digital platforms, and communications, ensuring that complex strategies and services are translated into clear, consistent, and audience-appropriate content in both languages. You will collaborate closely with strategy, UX/UI, delivery teams, and senior client stakeholders, maintaining a high quality of work in a fast-paced environment.
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What You'll Do
- Write, edit, and transcreate copy in Arabic and English for websites, portals, mobile apps, and other digital platforms, including UX/microcopy, landing pages, service descriptions, and navigation labels.
- Produce digital communications such as email campaigns, newsletters, announcements, social media content, push notifications, and campaign messaging.
- Ensure that Arabic content is written natively, capturing cultural relevance and intent without literal translation.
- Develop and apply tone-of-voice guidelines, bilingual style guides, and terminology glossaries for consistent messaging across all channels.
- Collaborate with UX/UI designers to integrate content into user journeys, wireframes, and prototypes, considering right-to-left (RTL) layout.
- Transform client briefs, brand strategies, and research insights into structured content and messaging frameworks.
- Participate in client workshops and review cycles, presenting content rationales clearly and incorporating feedback from senior stakeholders.
- Ensure content quality from end to end by proofreading and reviewing your own work and that of the team for accuracy and adherence to standards.
- Manage multiple workstreams and deadlines in a structured, document-driven delivery environment.
Requirements
- Native-level fluency in Arabic (Modern Standard Arabic) and professional fluency in English, both written and spoken.
- At least 6 years of copywriting experience with a strong focus on digital channels (websites, platforms, apps, campaigns).
- A portfolio showcasing bilingual digital work, ideally including both UX/microcopy and marketing or communications.
- Proven ability to transcreate and localize content between Arabic and English, not merely translate.
- Experience working with enterprise, government, or semi-government clients, preferably in the GCC.
- Strong understanding of digital content best practices: readability, accessibility, information hierarchy, and SEO rules.
- Excellent attention to detail with a capacity to deliver polished, review-ready content under tight deadlines.
- Confident communicator capable of presenting and defending content decisions to senior stakeholders.
- Comfortable working remotely and independently across time zones, available during GCC business hours.
Good to Have
- Experience on projects for top-tier consulting firms or within a consulting environment.
- Familiarity with Gulf Arabic and local cultural nuances across GCC markets.
- Experience with CMS platforms (e.g., Sitecore, Adobe Experience Manager, WordPress) and design tools (e.g., Figma).
- Background in UX writing or content design, including building content for design systems.
- Experience creating content governance frameworks, editorial calendars, or conducting content audits.
- Knowledge of Arabic SEO and understanding of search behavior in Arabic.
- Experience with AI-assisted writing and translation tools, and knowledge of their effective application.
- A degree in Communications, Journalism, Translation, Marketing, or a related field.
