About the Role
Join our dynamic corporate team and become part of a prestigious ultra-luxury brand with offices strategically located around the world (Zug, London, Dubai, Singapore, Bangkok, Miami, and New York). The Senior Brand Manager will support the development of the growing portfolio of Residences and hospitality-led projects. Based in the Dubai Corporate Office, this role sits at the intersection of brand strategy, creative production, and residences sales. As the first point of brand guardianship for EMEA projects, the Senior Brand Manager will act as the primary interface between regional development activity and the company Studio in London, reviewing outputs and ensuring that go-to-market strategies reflect a deep understanding of each destination’s audience, competitive landscape, and unique positioning.
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Responsibilities
- Act as the EMEA brand guardian, ensuring all project deliverables align with company brand standards and project positioning.
- Review and provide strategic feedback on key collateral, including floorplans, CGI renders, brochures, presentations, and branded touchpoints.
- Maintain brand consistency across the EMEA portfolio while incorporating relevant local market nuances and destination insights.
- Develop project positioning, messaging, and storytelling that clearly articulates each destination’s unique value proposition.
- Translate architecture, design, location, and heritage elements into compelling brand narratives and marketing concepts.
- Evaluate and challenge project briefs to ensure clear definition of audience, competitive landscape, channel strategy, and brand activation approach.
- Serve as the key liaison between the Dubai regional office and the company Studio, ensuring strategic alignment and effective go-to-market planning.
- Partner with internal teams, developers, and external stakeholders to uphold brand standards and creative excellence throughout project development.
- Act as the primary EMEA contact for developers and project teams, providing guidance on brand application and ensuring consistent communication.
- Support broader brand and creative strategy by contributing market intelligence, identifying opportunities for improvement, and maintaining the highest standards of quality across all project outputs.
Requirements
- Minimum 5 years of experience in luxury, hospitality, branded residences, or a similar creative field.
- Demonstrated ability to interrogate a brief, identify strategic gaps, and articulate a clear perspective on audience, competitive positioning, USPs, and channel fit, particularly within destination-led luxury residential or hospitality contexts.
- Strong understanding of luxury branding, visual storytelling, and high-end customer expectations.
- Ability to confidently review and critique creative collateral with a strong eye for detail.
- Understanding of architecture, interiors, spatial design, or real estate marketing collateral is highly preferred.
- Excellent communication and stakeholder management skills.
- Strong organizational skills with the ability to manage multiple projects and priorities simultaneously.
- Proficiency in Adobe Creative Suite, Microsoft Office, and presentation tools preferred.
Benefits
At the company, we believe that our colleagues are at the core of our success. We offer competitive benefits including exciting international career opportunities in a rapidly expanding company. We prioritize and support your career journey, making you feel valued, included, and at home. If you thrive in an ultra-luxury environment and are passionate about shaping exceptional people experiences while leading HR strategy across a dynamic region, we invite you to apply and join us on our journey.
