About the Role:
In this position, you will lead the Marketing team to achieve effective and efficient marketing objectives. You will set individual objectives, manage performance, and develop your staff by providing both formal and informal feedback and appraisal. This role is aimed at maximizing the performance of both your team and the department as a whole.
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Responsibilities:
- Manage the effective achievement of Marketing objectives by leading the Marketing team.
- Develop and contribute to the preparation of the Sales & Marketing section budget. Monitor financial performance against the budget, coordinating with the Regional Business Unit (RBU) to align on expenditure and category forecasts.
- Recommend improvements to policies and direct the implementation of instructions covering all areas of Marketing activity to fulfill procedural and legislative requirements while delivering a high-quality, cost-effective service.
- Grow the portfolio in terms of brand awareness, market share, and financial KPIs, such as volume, revenue, and profit.
- Develop and implement integrated marketing plans, campaigns, consumer promotions, and activations to support overall brand growth and profitability.
- Manage the overall brand portfolio and product mix, ensuring relevance to consumer requirements.
- Responsible for planning the Advertising & Promotion (A&P) budget, managing it efficiently while monitoring its effectiveness to ensure a positive Return on Investment (ROI).
- Lead the development and execution of marketing strategies and plans to maximize long-term volume, profit flow, and increase the long-term value of the brand.
- Oversee product development and design, and develop and implement a New Product Development (NPD) strategy in conjunction with the Innovation team to support overall business strategy in the short and medium term.
- Collaborate with external agencies to develop advertising and communication for the product.
- Direct marketing research and analyze product performance, market trends, and consumer behavior to serve as a key information source within the organization regarding the brand and competitive products.
- Work closely with all internal departments and external suppliers to ensure that projects meet agreed timelines, such as marketing programs, NPDs, cost optimization, packaging changes, and media plans.
- Encourage contributions from subordinates to identify opportunities for continuous improvement in systems, processes, and practices, considering international best practices, business process improvements, cost reduction, and productivity enhancement.
- Supervise the preparation of timely and accurate marketing reports to meet organizational and departmental requirements, policies, and standards.
- Monitor adherence to all relevant safety and environmental management procedures and controls to ensure employee safety, legislative compliance, delivery of high-quality products/services, and a responsible environmental attitude.
Related Assignments:
Engage in any other related assignments as required.
