About the Role
We are seeking a high-impact, results-driven Field & Channel Marketing Manager to lead integrated marketing execution across META, covering the Middle East, Turkey & Africa. This is a highly visible manager-level role designed to accelerate pipeline growth through a balanced mix of field marketing, channel partner marketing, demand generation, executive engagement, and regional go-to-market execution. The successful candidate will build and execute scalable regional programs that strengthen partner relationships, create demand, support sales priorities, and elevate brand presence across key META markets. This role will be supporting both Enterprise and Commercial Sales reps.
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Key Responsibilities
- Own and execute the integrated marketing plan for META, aligned to EMEA revenue priorities and sales targets.
- Prioritize investment and focus on UAE as the largest market while scaling programs across Saudi Arabia, Africa and other regional territories.
- Translate corporate campaigns into localized regional programs that drive measurable pipeline and partner engagement.
- Develop multi-touch programs including, but not limited to, events, webinars, direct mailers, roundtables, digital, social and ABM.
- Support regional sales teams with campaign strategy, market insights, and program execution.
- Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners.
- Drive MDF / co-marketing investment toward measurable pipeline outcomes.
- In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives.
- Strengthen relationships with channel sales leaders and partner account teams.
- Manage lead flow, nurture alignment, conversion optimization, and follow-up processes with SDR and sales teams.
- Monitor campaign performance and continuously optimize based on ROI, conversion, and pipeline metrics.
- Build quarterly business reviews and performance updates for leadership.
- Share best practices across EMEA and contribute to scalable regional programs.
Requirements
- 6+ years in B2B technology marketing, ideally within Cybersecurity
- Experienced in marketing to UAE and the general META region
- Strong experience across field marketing + channel/partner marketing + demand generation
- Proven success supporting revenue teams and delivering measurable pipeline growth
- Experience working with indirect routes to market including VARs, distributors, alliances, and service providers
- Strong commercial acumen and ability to prioritize investment by market opportunity
- Comfortable operating in matrixed, fast-growth environments
- Excellent executive communication and stakeholder management skills
- Experience in using technologies such as SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24
- Fluent in English and Arabic
Preferred Experience
- Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security
- Experience with ABM strategy and enterprise account engagement
Perks
- Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
- Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
- Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
- Competitive Compensation: We offer competitive salary, equity and benefits.
Compensation and Values
At the company, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations. All full-time roles are eligible for an equity package in the form of stock options.
Diversity and Inclusion Commitment
The company is not just an equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law.
Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting-edge cybersecurity solutions. At the company, every team member is valued and supported in an environment that encourages personal and professional growth. We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of the company, where your unique contributions are recognized, and your potential is limitless.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
