About the Role
We are seeking a Senior Copywriter who skillfully combines strong storytelling with strategic thinking to create content that builds brand awareness, engages audiences, and supports lead generation. In this role, you will develop content strategies and transform ideas, product information, and business objectives into clear, compelling copy across digital and print channels. Collaborating closely with our strategy, performance marketing, public relations, creative, and sales teams, you will help shape our messaging and maintain a consistent brand voice.
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Key Responsibilities
- Execute content strategies aligned with business, marketing, and brand objectives.
- Write engaging copy for websites, blogs, email campaigns, social media, advertisements, brochures, and other marketing materials.
- Create social media captions, scripts, articles, promotional content, and corporate communications, adapting tone and messaging for different audiences and platforms.
- Research industry trends, competitors, and target audiences to identify relevant topics and content opportunities.
- Maintain a consistent brand voice and high editorial standards across all communication channels.
- Review and edit content to ensure accuracy, clarity, and consistency.
- Optimize content for SEO and digital performance while maintaining natural, engaging language.
- Analyze content performance and recommend improvements to strengthen engagement and effectiveness.
- Manage multiple content projects and ensure timely delivery.
Requirements
- At least five years of relevant experience in copywriting, content writing, or content marketing, with experience contributing to content strategy.
- Excellent written and verbal English, with strong writing and editing skills.
- A strong portfolio demonstrating storytelling, campaign copy, and content across different channels.
- A sound understanding of content strategy, SEO, social media, and digital marketing.
- The ability to translate complex ideas and product information into clear, engaging, reader-friendly content.
- Experience adapting tone and style for different audiences, formats, and communication objectives.
- Strong research, organizational, and project management skills, with the ability to work independently and meet deadlines.
- A bachelor’s degree in Marketing, Communications, Journalism, English, or a related field is preferred.
Preferred Qualifications
- Experience in B2C content marketing.
- Familiarity with analytics tools such as Google Analytics and Google Search Console.
- Experience using content management systems such as WordPress.
- Familiarity with AI-assisted content creation tools.
Working Schedule
- 6 days working
- Office Time: 7:00 am - 03:45 pm
- Location: Ras al Khaimah
What We Offer
- Competitive salary and benefits package
- Opportunity to work on innovative and sustainable projects
- Supportive and growth-oriented work environment
- Exposure to international standards and advanced technologies
