Senior Creative Manager

About the Role
As a Senior Creative Manager, you will lead the development and execution of a 360° brand and creative strategy, shaping compelling concepts and delivering impactful campaigns across multiple customer touchpoints. You will play a key role in strengthening brand identity, driving creative innovation, and ensuring a consistent omnichannel experience. Combining strategic vision with hands-on execution, you will lead a team of creative professionals, bringing bold ideas to life while ensuring creative excellence across all channels.

What You'll Be Doing

Creative Strategy & Brand Development

• Develop and execute an integrated 360° creative strategy aligned with the brand's identity, positioning, and business objectives.
• Act as a guardian of brand identity, ensuring consistency in creative direction, visual language, storytelling, and tone of voice.
• Conceptualize and deliver innovative campaigns that strengthen brand equity, customer engagement, and conversion.
• Translate brand strategy into compelling creative concepts, adapting content and messaging across different markets and channels.
• Stay ahead of emerging creative trends, bringing fresh perspectives and innovative ideas to brand communication.

Omnichannel Campaigns & Creative Execution

• Lead the development and execution of integrated campaigns across digital, e-commerce, CRM, visual merchandising, and physical customer touchpoints.
• Ensure creative concepts are adapted effectively to each channel while maintaining a consistent brand experience and cohesive storytelling.
• Oversee creative assets across design, video, production, packaging, visual merchandising, and digital experiences.
• Develop production briefs, manage creative shoots, and collaborate with external production partners to deliver high-quality outputs.
• Partner with marketing, customer experience, and commercial teams to align creative initiatives with business priorities.
• Review and approve creative outputs, ensuring brand consistency, quality, and relevance across all channels.

Creative Leadership & Project Management

• Lead, coach, and develop a team of creative professionals, fostering collaboration, innovation, and accountability.
• Oversee creative workflows, project timelines, workload allocation, and resource planning to ensure timely delivery.
• Balance strategic creative development with hands-on execution across multiple projects and campaigns.
• Drive creative excellence while establishing an efficient, collaborative, and solutions-oriented working environment.

What You’ll Need to Succeed

• Proven experience in developing and executing brand and creative strategies, including integrated 360° campaigns.
• A minimum of 4 years of managerial experience, with demonstrated ability to lead, motivate, and develop creative teams.
• Strong omnichannel experience, with an understanding of how creative concepts translate across physical and digital customer touchpoints.
• Experience across multiple creative disciplines, including design, video, production, packaging, visual merchandising, and UX.
• Strong conceptual thinking, storytelling, and brand-building capabilities, with the ability to translate ideas into impactful creative outputs.
• Experience managing creative production, external agencies, and multiple projects simultaneously.
• Excellent project management and organizational skills, with the ability to balance creative excellence with operational execution.
• Familiarity with AI-powered creative tools and their application in enhancing creative output and efficiency.
• A collaborative, adaptable, and proactive leadership style, with the ability to inspire teams and navigate a dynamic business environment.
• Experience within retail, hospitality, entertainment, or creative agencies is an advantage. Exposure to consumer-facing brands and diverse creative environments is highly valued.

Show Us Your Work
A strong creative portfolio is an essential part of your application. Please include a link to your portfolio showcasing relevant creative work, including brand development, integrated campaigns, and creative concepts you have brought to life. We are particularly interested in understanding your creative contribution, the channels involved, and how your ideas translated into execution.

What We Can Offer You
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning, and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognize the value that you bring, and we strive to provide a competitive benefits package which includes healthcare, child education contribution, remote and flexible working policies, as well as exclusive employee discounts.

Using GenAI in Your Application Process
To support a fair and consistent experience for all candidates, we ask that assessments and interviews are completed independently and without assistance from generative AI tools. This ensures we understand your strengths, your thinking, and how you approach real situations.

We Invite All Applicants to Apply
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. We are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin, or disability status.