We’re looking for a Senior Creative Strategist to join the company with strong expertise in Creator Marketing (Influencer Marketing) and deep experience of creating a variety of digital and social media strategies with creators at heart. You’ll work as part of a close-knit team, in a fast-paced and collaborative environment, where culture is just as important as impact. Your role will involve partnering and building long-lasting relationships with some of the biggest clients in the region and creating, owning, and driving high-profile, newsworthy and best-in-class creative campaigns on Snapchat.
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Through your work, you will cement and further grow the company’s positioning, proving the value of the platform as a necessary media partner and an unmissable creative opportunity. You will need a curious and creative mind, the ability to inspire and persuade, and a passion for thinking outside the box.
What you’ll do:
- Develop ideas, strategies, initiatives, and associated presentation materials to help close and upsell, directly accountable for supporting sales revenue targets within your market.
- In partnership with the sales team leadership, develop a strong, persuasive narrative for the role the company can play in the Creator Marketing space for clients across the book of business in the region.
- Together with Business Leads, Marketing Science, and Product Marketing, identify the priority problems to solve for advertisers and help define the best go-to-market strategy.
- Partner with Marketing Science to ensure effectiveness is being measured and quantified.
- Identify opportunities to further develop the Creators ecosystem and educate advertisers on the topic.
- Work closely with Product Marketing to give creative input on new advertising solutions.
- Keep up-to-date with cultural/social trends and customers’ views and attitudes.
- Serve as the creator product expert by educating brands and agencies on new and existing products and advising on best practices.
- Work closely with PR and Marketing to deliver relevant thought-leadership pieces and case studies.
- Collaborate with other Creative Strategy team members, locally and globally, to ensure best practices are being shared and cross-sell opportunities identified.
- Cultivate creative agency partnerships at the senior level to drive wide understanding and adoption of the company’s creative solutions.
- Dive deep into campaign performance data; guiding KPI-driven measurement strategies, identifying performance trends, optimizing campaigns to achieve results, and providing recommendations for upsell opportunities.
Knowledge, skills, & abilities:
- Excellent presentation and communications skills.
- Ability to manage multiple projects and clients while maintaining strict attention to details.
- Understanding of digital and mobile marketing and how to build strategies for social platforms leveraging different formats.
- Experience building innovative creative experiences and developing impact-driving strategies.
Minimum qualifications:
- Fluent in Arabic and English - written and spoken.
- Deep understanding of the cultural norms and nuances of the region, particularly of Saudi Arabia.
- Being deeply curious about consumer behavior with the ability to connect qualitative and quantitative research to build strategic recommendations.
- A love of the creator space and passion for all things influence.
- Strong understanding of creator advertising performance metrics and ecosystem.
- Deep understanding of creator marketing and strategies to solve for business needs across a range of clients.
- 7+ years of experience in brand marketing/advertising or another related field.
Preferred qualifications:
- Deep understanding of the local Creators Ecosystem.
- Track record of leading the development of exceptional creative campaigns.
- Exceptional ability to understand and solve for any advertiser challenge.
- Expertise in commanding a room and succinctly articulating thought-leading advertising solutions - especially in Arabic.
- Proven ability to inspire, motivate, and persuade others.
Work Conditions
At the company we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community better through dynamic collaboration. We expect our team members to work in an office 4+ days per week.
