About the role
Tamara is seeking a Senior CRM Specialist to own the end-to-end design, execution, and optimization of highly complex lifecycle campaigns. You’ll bring deep technical expertise, ensuring our CRM flows are automated, scalable, and personalized, while serving as the go-to CRM expert for the business. This role reports to the CRM Manager.
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Responsibilities
- Lifecycle Campaign Architecture – Lead the design and implementation of multi-channel customer journeys (email, push, in-app, SMS) with advanced segmentation, personalization, and automation.
- Complex CRM Logic Implementation – Expertly configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content to deliver hyper-personalized experiences.
- Own Strategic Projects – Define and drive the CRM strategy for key initiatives such as customer lifecycle management and product adoption, ensuring measurable impact on engagement and retention.
- Technical Execution – Manage complex CRM workflows, integrations, and troubleshooting.
- Data-Driven Optimization – Analyze campaign performance and user behavior to continually refine targeting, content, and triggers.
- Stakeholder Collaboration – Partner with product, data, engineering, and marketing teams to ensure CRM initiatives align with business goals.
- Platform Expertise – Serve as the internal subject-matter expert on CRM tools, ensuring best practices in template design, deliverability, and compliance.
Preferred Qualifications
- 4+ years of hands-on CRM experience in fast-paced B2C environments is a must; experience in fintech is highly preferable.
- A proven track record in building and managing complex automated campaigns in enterprise-level CRM platforms (e.g., Braze, CleverTap, Iterable) is a must.
- Proven expertise in implementing advanced CRM logic — including Liquid scripting, dynamic content, webhooks, and connected content.
- Strong understanding of customer segmentation, lifecycle marketing, and data flows.
- Comfortable working with data (SQL, analytics dashboards, A/B testing).
- Familiarity with HTML/CSS for email development is a plus.
- Excellent communication skills, with the ability to translate technical concepts into business insights.
- Strong problem-solving skills and attention to detail.
Location
Dubai, United Arab Emirates
