About the Role
We are hiring a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client, owning strategy across acquisition, cross-sell, retention, and win-back. This role sits at the intersection of commercial strategy, data-driven decision making, and stakeholder leadership — responsible for driving customer value and revenue optimisation across the entire base.
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Key Responsibilities
- Own end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-back
- Define and track KPIs for customer value, engagement, and revenue performance
- Design and execute commercial levers (pricing, offers, incentives) to optimise customer value
- Lead campaign design, execution, and experimentation (A/B testing, uplift modelling) to improve commercial outcomes
- Drive customer segmentation strategy to enable targeted, personalised interventions
- Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on commercial priorities
- Manage stakeholder relationships at senior/leadership level, presenting strategy and results
- Lead and develop a team executing CVM initiatives (if applicable — confirm team size/structure)
Requirements
Must-Haves
- 8–10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle management
- Strong track record in pricing and revenue optimisation
- Proven experience owning commercial levers and campaign strategy end-to-end
- Strong stakeholder management skills, including senior leadership engagement
- Leadership/people management experience
- Experience with segmentation frameworks and data-driven decision making
Nice-to-Haves
- Experience in retail banking specifically (vs. general retail/telco CVM)
- Familiarity with experimentation platforms and uplift modelling tools
- Exposure to CVM in a regional (MENA/KSA) market context
Location
Riyadh, Saudi Arabia
