About the Role
We are seeking a Senior Developer with 5+ years of Salesforce experience, including at least 3 years of hands-on Salesforce Marketing Cloud (ExactTarget) experience. The ideal candidate will have proven expertise in end-to-end Marketing Cloud and Data Cloud implementations, current Marketing Cloud, Data Cloud Consultant, and Marketing Cloud Next certifications, and fluent English communication skills. This role involves leading workshops, preparing technical design documents, and presenting to senior stakeholders.
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Key Responsibilities:
- Design, build, test and deploy Marketing Cloud Engagement solutions (journeys, automations, data extensions, AMPscript/SSJS, SQL, CloudPages) and Data Cloud configurations (ingestion, data model, identity resolution, calculated insights, segments, activations).
- Design, build, test and deploy Marketing Cloud Next solutions (Flow-based journeys, Data Cloud-driven segments, email and SMS content, landing pages and forms, Agentforce campaign and content generation).
- Build integrations between Marketing Cloud, Data Cloud, Sales/Service Cloud, and external systems (Connectors, REST/SOAP APIs, middleware).
- Own the overall solution design for the marketing and data layer and recommend Salesforce best practices, governance standards, and reusable patterns; advise when Marketing Cloud Next is the right fit.
- Lead technical requirements gathering (workshops, data sources, field mappings, integration contracts, NFRs) and support the functional team in business requirements gathering.
- Communicate clearly with client business teams (marketing, CRM, digital, IT), present design options and trade-offs, and act as the technical point of contact for your workstreams.
- Mentor fresh graduates and junior developers: pair on builds, review work, set learning plans, and guide them through certifications.
- Preferred domain experience in eCommerce, Retail, BFSI, Manufacturing, etc.
Technical Expertise:
- Marketing Cloud Engagement: Journey Builder, Automation Studio, Contact Builder and data extensions, SQL, AMPscript and SSJS, Email/Content Builder, Mobile Studio, Marketing Cloud Connect, REST/SOAP API and installed packages, Einstein features, deliverability and consent management (SPF/DKIM/DMARC, preference centres, GDPR/UAE PDPL).
- Data Cloud: CRM/Marketing Cloud/Ingestion API and cloud-storage connectors, DLO-to-DMO mapping, identity resolution rules, calculated and streaming insights, data transforms, segmentation, activations to Marketing Cloud and ad platforms, data spaces, consent, credit optimisation, Einstein Studio, and Agentforce grounding.
- Marketing Cloud Next (hands-on preferred, certification required): Flow-based journeys on the core platform, Data Cloud-based segments, Agentforce content generation, migration paths from Engagement.
- Platform and Integration: Sales/Service Cloud data model, Flow, Apex basics, Platform Events, CDC, MuleSoft or equivalent, Git and package deployment, BU and environment strategy, solution design documents and data flow/ER diagrams, Salesforce Well-Architected and security best practices.
Professional Competencies:
- Clear communicator with non-technical stakeholders.
- Consulting mindset that challenges requirements and offers options with trade-offs.
- Takes ownership from design to go-live and flags risks early.
- Quality-first, with thorough testing and documentation.
- Enjoys mentoring and gives constructive feedback.
- Collaborates across geo-locations and cross-functional teams.
- Keeps up with every Salesforce release.
- Composed under go-live and production pressure.
- Credible, professional presence in client meetings.
Additional Information
What We Look For
A professional who can bridge the gap between business needs and technical delivery, ensuring that Salesforce solutions are well understood, properly tested, and aligned with client expectations. The ideal candidate combines strong analytical and communication skills with a genuine interest in technology and quality.
