Senior Digital Marketing Specialist

The Senior Digital Marketing Specialist is responsible for executing and optimizing integrated digital marketing campaigns that drive customer acquisition, engagement, website and store traffic, and online conversions. Working within a data-driven team, the role collaborates closely with cross-functional stakeholders to align digital marketing initiatives with business objectives and deliver a seamless, customer-centric experience across all digital channels.

Responsibilities

• Plan, launch, manage, and optimize end-to-end paid digital marketing campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta, TikTok, and Snapchat to achieve customer acquisition, engagement, and revenue objectives.
• Monitor and optimize campaign performance through bid management, audience segmentation, creative testing, budget allocation, and performance analysis to maximize ROAS, CPA, conversions, and overall campaign effectiveness.
• Manage and maintain Google Merchant Center and Meta Product Catalogues, ensuring accurate product feeds, attribute mapping, and data quality while resolving feed-related issues.
• Implement, monitor, and troubleshoot tracking and measurement frameworks using Google Tag Manager, GA4, and advertising platforms, ensuring accurate conversion tracking, UTM tagging, attribution, and reporting.
• Execute on-page and technical SEO initiatives, including metadata optimization, structured data implementation, internal linking, and Core Web Vitals monitoring in collaboration with technology teams.
• Collaborate with Online Trade, Brand Marketing, Content, and Creative teams to develop, review, and optimize digital campaigns and creative assets, ensuring alignment with business objectives, brand guidelines, and platform best practices.
• Maintain effective campaign governance through standardized account structures, naming conventions, process documentation, budget management, and the proactive identification of optimization opportunities to improve channel efficiency.
• Leverage AI, automation, and data-driven insights to streamline marketing operations, enhance campaign execution, improve productivity, and continuously optimize customer targeting and digital marketing performance.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field; professional certifications in Digital Marketing, Google Ads, or social media platforms are an advantage.
• 3–4 years of experience in performance or growth marketing within the eCommerce or retail industry, with a proven track record of managing and optimizing digital marketing campaigns.
• Strong hands-on expertise in Google Ads, Meta, TikTok, and Snapchat advertising platforms, supported by proficiency in Google Analytics 4 (GA4), campaign reporting, and data analysis.
• Solid understanding of digital marketing performance metrics, including CTR, CPC, CPI, CPA, and ROAS, with the ability to interpret insights and optimize campaigns to achieve business objectives.
• Excellent communication, analytical, organizational, and collaboration skills, with the ability to manage multiple priorities, work cross-functionally, and deliver results in a fast-paced environment.
• Demonstrates a customer-centric, results-driven, and innovative mindset, with strong ownership, accountability, continuous learning, and the ability to identify improvement opportunities while fostering collaboration and operational excellence.

What We Offer
At the company, we’re on a mission to create great moments, to spread happiness, and to build experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!

• Work in a friendly environment, where everyone shares positive vibes and is excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.