Senior Executive - Digital Communications

About the Role
This role is essential for driving the social media strategy and digital marketing initiatives for the company. You will be overseeing the daily execution of social media activities, coordinating digital campaigns, and managing digital communications for international missions. The position requires a strong blend of creativity and analytical skills to enhance audience engagement and optimize campaign performance across various digital platforms.

Key Accountabilities:

Social Media Management

• Coordinate the daily execution of social media activities, including content development, editorial planning, community management, campaigns, promotions, and audience-engagement initiatives.
• Support the growth and effective use of the company’s social media channels as key marketing and communications platforms.
• Develop, review, and publish bilingual social media content in line with approved brand guidelines, editorial standards, and business requirements.
• Monitor the company’s presence across all social media platforms and ensure content is published accurately and on schedule.
• Liaise with internal departments and business units to gather regular updates on initiatives, events, announcements, and achievements for promotion across digital channels.
• Coordinate with social media, public relations, creative, and media agencies to ensure deliverables are completed on time and in accordance with agreed standards.
• Monitor online conversations, audience feedback, and emerging issues, and escalate sensitive matters when required.
• Analyse social media performance and audience insights to support content optimization and campaign planning.
• Prepare periodic performance reports and campaign dashboards for senior management to support decision-making.
• Stay informed about emerging social media platforms, digital tools, trends, algorithms, and best practices.

Digital Campaign Operations

• Coordinate the execution of digital marketing campaigns across social media and other relevant digital channels.
• Support campaign planning, audience targeting, media booking, content delivery, performance monitoring, and optimisation.
• Coordinate campaign requirements with internal stakeholders, agencies, and external partners.
• Monitor campaign timelines, budgets, deliverables, and performance to ensure objectives are achieved.
• Prepare campaign reports highlighting results, insights, lessons learned, and recommendations for improvement.

International Missions and Offices

• Coordinate digital communications requirements for international missions, including media bookings, photographer and videographer arrangements, creative briefs, content production, editing, and publishing.
• Provide digital marketing and social media support to the company’s international offices.
• Coordinate with international offices to maintain an active, accurate, and consistent digital presence aligned with the company’s communication priorities and brand standards.
• Support the development and promotion of mission-related content before, during, and after international engagements.
• Ensure the timely collection, review, and publication of photographs, videos, interviews, and other digital assets generated during international missions.

Qualifications & Experience:

Minimum Qualification

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Media Studies, or a related field.
• Strong knowledge of social media management, digital campaigns, content creation, and analytics.
• Proficiency in digital marketing and social media management tools.
• Excellent communication skills in Arabic and English.

Minimum Experience and Skills

• 2–4 years of relevant experience in digital marketing, social media, or digital communications.
• Experience in content development, campaign execution, and performance reporting.
• Experience coordinating with agencies, media partners, and internal stakeholders.
• Experience in corporate or government communications is an advantage.