Senior Executive -Marketing Technology Operations (MarTech)

About the Role
The MarTech Operations Senior Executive is the operational and technical control point for the marketing technology ecosystem. This role combines hands-on platform capability with structured service management: diagnosing issues, resolving configuration-level problems where appropriate, routing engineering defects to the accountable teams, and ensuring marketing platforms remain connected, measurable, healthy, and scalable.
This is not a campaign execution role. The role enables Brand, CRM, and channel teams to operate effectively while protecting clear ownership boundaries across Product, Tech, Data, InfoSec, and external/offshore support.

What You'll Be Doing

• MarTech Service Management and Technical Triage

  • Own the MarTech Jira intake process, assess priority and business impact, and ensure every request has a clear owner and next action.
  • Diagnose the likely failure layer before routing work, resolving configuration-level issues directly and routing code, pipeline, API, or source-system defects to Product, Tech, or Data.
  • Manage ticket ageing, SLA adherence and escalation, and turn recurring incidents into permanent fixes or self-service guidance.

• Measurement, Tagging and Event Health

  • Configure GA4 properties and data streams, and build, QA, and publish Google Tag Manager tags, triggers, and variables.
  • Implement and validate marketing events across GA4, Firebase, Adjust, Meta, and other paid-media platforms.
  • Monitor event health for missing, duplicated, or degraded signals, and translate business measurement needs into clear technical specifications.

• Platform Operations and Technical Enablement

  • Maintain hands-on knowledge of the core MarTech stack, including Google Ads / Merchant Center, Meta Business Manager, Smartly, TikTok, Snap, Supermetrics, Channable, and SFMC integration concepts.
  • Maintain technical documentation and standards that allow Brand teams to self-serve routine activities.

• Product Feeds, Connectors and Data Compatibility

  • Own the technical configuration between source product feeds, Channable/Smartly, and downstream marketing platforms.
  • Define group-wide feed and mapping standards, and monitor feed health, SKU coverage, and rejections.

• Launch, Change and Readiness Assurance

  • Represent MarTech Operations in new site, app, brand, and platform-change workstreams.
  • Validate tracking, feeds, and platform connectivity before go-live and provide MarTech readiness sign-off.

• Automation and Continuous Improvement

  • Identify manual checks and repeated support tasks that can be automated or standardized.
  • Use SQL and AI-assisted tooling to speed up troubleshooting, documentation and technical analysis.

What You’ll Need to Succeed

• Essential Technical Skills

  • SQL: comfortable querying, joining, and validating datasets for diagnosis.
  • Google Tag Manager and GA4: hands-on implementation, QA, debugging, and event configuration.
  • Web and event tracking: understands the flow from site or app event to dataLayer, GTM, and platform endpoint, and can isolate where a signal fails.
  • Google Ads / Merchant Center and Meta Business Manager / Events Manager: conversion tracking, pixel and dataset setup, feed connectivity, and event diagnostics.
  • Product feeds and connectors (Channable, Supermetrics): feed mappings, connector configuration, and health checks.
  • Comfortable using LLMs and AI tools to speed up troubleshooting while validating the output.

• Preferred

  • Adjust, Firebase, Smartly, TikTok / Snap tracking, and Accutics.
  • Working knowledge of SFMC integrations, REST APIs, and HTTP.
  • JavaScript, BigQuery, and API security fundamentals are an advantage.

• Behavioural Profile

  • Technical curiosity and a structured, evidence-based approach to troubleshooting.
  • Drives issues to resolution without absorbing work that belongs to another team.
  • Comfortable with Jira, prioritisation, SLAs, and escalation.
  • Communicates clearly between Brand stakeholders and Product, Tech, and Data teams.
  • Understands the commercial impact of tracking, feed, and platform issues, and looks for automation and self-service over repeated manual support.

• Experience

  • Experience in MarTech, AdTech, digital analytics, or a closely related technical marketing role.
  • Hands-on implementation or troubleshooting across several of the listed platforms. Transferable technical depth matters more than an exact platform match.
  • Experience working across Marketing and technical teams, ideally in a multi-brand, multi-market, or ecommerce environment.
  • A computer science or engineering degree is not essential where equivalent hands-on experience can be shown.

What We Can Offer You
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities, and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies, as well as exclusive employee discounts.

Using GenAI in Your Application Process
To support a fair and consistent experience for all candidates, we ask that assessments and interviews are completed independently and without assistance from generative AI tools. This ensures we understand your strengths, your thinking, and how you approach real situations.

We Invite All Applicants to Apply
It Takes Diversity Of Thought, Culture, Background, Differing Abilities, and Perspectives to truly Inspire, Exhilarate, and Delight our customers. We are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.