Senior Expert - MarTech

About the Role
the company Digital is seeking a hands-on Senior Expert - MarTech to provide technical ownership across the company’s MarTech and digital experience platforms. This role will be responsible for the technical design, implementation oversight, integration quality, release readiness, platform reliability, and operational support of MarTech capabilities across Adobe Experience Cloud, AEM / AEMaaCS, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront, analytics, tagging, and related integrations.
As a senior individual contributor with strong technical authority, the role involves providing technical leadership to vendor engineering teams while remaining accountable for the technical quality, resilience, reliability, security, performance, and operational readiness of the MarTech platform landscape. A key objective is to eliminate black-box delivery, retain critical MarTech technical knowledge within the company, and ensure the company remains in control of its MarTech platforms, integrations, and release processes.
Key Responsibilities

• Take technical ownership of MarTech platforms, integrations, and delivery quality across Adobe, AEM/AEMaaCS, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront, and analytics.
• Define and maintain MarTech technical architecture, integration patterns, engineering standards, release approach, and technical roadmap.
• Provide hands-on technical leadership across solution design, development, configuration, integration, testing, deployment, release, and production support.
• Lead and challenge vendor engineering teams, ensuring compliance with the company Digital standards and MarTech architecture principles.
• Review and approve technical designs, APIs, data models, event schemas, tracking specifications, integration flows, code quality, and major technical decisions.
• Support AEMaaCS governance, Cloud Manager pipelines, environment strategy, release controls, shared component standards, and multi-SI code management.
• Own technical quality for analytics and tagging, including data layer, Adobe Tags / Launch, WebSDK / MobileSDK, UTM governance, CJA data flows, and reporting reliability.
• Support AEP / AJO / CJA / Target enablement, including profile, audience, journey, decisioning, personalisation, experimentation, and reporting use cases.
• Ensure MarTech solutions are secure, scalable, observable, resilient, maintainable, reusable, and cost-efficient.
• Validate vendor deliverables using clear technical acceptance criteria, test evidence, deployment checks, and production readiness criteria.
• Ensure appropriate automated testing, CI/CD controls, monitoring, logging, alerting, access controls, and operational runbooks are in place.
• Validate release plans, rollback procedures, capacity considerations, integration testing, disaster recovery, and production readiness.
• Lead technical incident management, root-cause analysis, and permanent remediation for MarTech-related issues.
• Identify and manage technical debt, architecture risks, recurring incidents, performance issues, and operational weaknesses.
• Maintain technical documentation, architecture decisions, integration specifications, release notes, runbooks, and support procedures.
• Drive knowledge transfer from vendors and ensure the company can independently operate, govern, and evolve the MarTech ecosystem.
  Requirements
• 8+ years of software engineering, technical lead, solution architecture, or senior development experience in digital platforms, MarTech, or customer-facing technology environments.
• Strong hands-on technical capability and ability to challenge implementation-level decisions.
• Experience with Adobe Experience Manager, AEMaaCS, Adobe Experience Cloud, or equivalent enterprise digital experience platforms.
• Strong understanding of APIs, microservices, event-driven architecture, data flows, integrations, identity, consent, customer profiles, and distributed systems.
• Experience with analytics and tagging technologies, preferably Adobe Tags / Launch, WebSDK / MobileSDK, CJA, data layer design, UTM governance, and campaign tracking.
• Experience with CI/CD, cloud environments, release management, automated testing, observability, performance engineering, security, and production operations.
• Experience overseeing vendors, system integrators, or outsourced engineering teams.
• Strong incident management, root-cause analysis, and problem-management experience.
• Strong documentation, communication, stakeholder management, and technical decision-making skills.