About the Role
This position is tasked with translating and transferring ideas, concepts, and designs into engaging promotional displays and marketing brochures for various products and services. The role involves developing distinctive logos for products and in-house brands as well as crafting visual designs for marketing literature.
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Key Responsibilities
Creative Solutions
- Understand the creative and concept/territory business needs.
- Apply advanced and diversified concepts to create graphic representations that utilize different color palettes.
- Create designs, concepts, and sample layouts based on layout principles and aesthetic design concepts.
- Innovate ideas/themes in graphical form for various territory marketing team requirements.
- Determine size and arrangement of illustrative material and copy, selecting appropriate styles and sizes of type.
- Develop graphics and layouts for promotion posters, logos, displays, etc. annually.
- Review final layouts and suggest improvements as necessary.
- Create window display designs for concepts and stand-alone stores in the territories for every new season and existing stores.
- Produce graphic artworks such as promo posters, logos, and related materials for the concept.
- Design proposals and artwork for marketing brochures, leaflets, coupons, and flyers.
- Prepare artwork for signage (both outdoor and indoor).
- Coordinate with Concept Marketing Teams to create graphic and artwork aligned with the concepts’ branding guidelines.
Miscellaneous
- Research and remain updated on the latest designs, market trends, IT developments, and customer needs.
- Coordinate and assist in executing large format printing, including color and profile management.
- Oversee printing needs for the territory and stand-alone stores, including vinyl and backlit posters.
- Ensure visuals/posters are laminated, mounted, and distributed properly across all territories on schedule (if applicable).
- Prepare Photoshop presentations as required under the direction of the Marketing Manager.
- Work closely with Visual Merchandisers to fulfill seasonal changes and window themes.
- Maintain large format printers (if applicable).
- Stay abreast of the latest trends, tools, and technologies in graphic design.
