About the Role
This position focuses on enhancing exchange user engagement and driving growth through activation strategies and innovative campaigns.
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Responsibilities
- Own exchange active user metrics (MAU/Cumulative Transactors), define and execute user activation growth strategies.
- Lead consumer-facing growth feature planning and iteration, including task systems, check-ins, rewards stores, and trading incentives.
- Plan and operate user campaigns (trading competitions, airdrops, seasonal events), with the ability to build campaign platforms or templatized frameworks from 0 to 1.
- Continuously optimize activation conversion and retention curves through data-driven approaches (funnel analysis, user segmentation, A/B testing).
- Coordinate cross-functional resources across design, engineering, data, and compliance to drive project delivery.
- Monitor industry trends and competitor activities, identify actionable growth opportunities.
Requirements
- 5+ years in internet product/growth roles, with at least 2 years at a crypto exchange or Web3 platform.
- Demonstrated ownership of activation/retention metrics with proven results (DAU/MAU growth, retention improvement, etc.).
- Strong consumer-facing product design skills, with 0-to-1 experience in task systems, gamification, or viral growth features.
- Proven track record in large-scale campaign planning and execution.
- Experience with licensed/regulated platforms, understanding of KYC tiering, geo-restrictions, and product trade-offs under compliance constraints.
- Highly data-literate, proficient in SQL/BI tools, capable of designing and analyzing A/B experiments.
- Excellent cross-cultural communication skills, comfortable with multi-timezone collaboration.
Nice to Have
- Campaign product experience at super apps such as Taobao/Alipay (e.g., Double 11, Five Blessings, check-in events at billion-DAU scale).
- Experience at top-tier exchanges (the company/OKX/Binance).
- Experience building Referral/Affiliate growth systems.
- Understanding of derivatives (futures/options) user behavior.
- Multi-region operational experience (SEA, LATAM, Europe).
Why Join Us
At the company, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
