About the Role
The Senior Integrated Marketing Manager Robotics & Digital Surgery will lead the strategic direction, planning, and execution of upstream marketing activities for the Robotic and Digital Surgery Portfolios. This role is accountable for shaping the long-term portfolio vision, driving customer-focused innovation, and ensuring excellence in new product launches. You will partner closely with cross-functional teams and global stakeholders to translate market insights into actionable strategies that maximize growth, differentiation, and value delivery.
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This role will proactively ensure execution excellence of the strategy, understand the evolving market dynamics, and drive portfolio decisions to meet the needs of the region and the business. Key responsibilities include creating sales and marketing materials, managing campaigns, and educating healthcare professionals through collaborations with sales and product teams, engaging with Key Opinion Leaders (KOLs), analyzing market data, and managing events like conferences. A blend of strategic planning, technical understanding, and communication skills is essential for success in this role.
Primary Responsibilities
- Develop and implement enterprise-wide, integrated marketing programs.
- Develop the business case, strategies, budgets, executions, measurements and ongoing enhancements to meet the company's reputational and growth objectives.
- Lead sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
- Oversee the creation of all types of content to achieve the organization's reputational and messaging aims.
- Utilize omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
- Develop reputational KPIs, listening tools and strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
- Leverage insights to strengthen programs and build new strategies.
- Build and maintain stakeholder contact programs and databases to connect and share the company's point of view and insight with the right audiences.
Required Qualifications
- Bachelor’s degree in engineering, Business, Healthcare Management, or a related field.
- 10+ years of progressive experience in marketing.
- Proven track record in portfolio strategy, product launches, and pricing strategy.
- Prior experience working in similar large-scale healthcare strategic initiatives.
- Strong strategic thinking, analytical skills, and ability to translate insights into actionable plans.
- Exceptional collaboration and influencing skills with global and cross-functional stakeholders.
- Demonstrated success in navigating matrix organizations and driving alignment across regions.
Preferred Qualifications
- Master’s degree, MBA, or equivalent advanced degree.
- Demonstrated expertise in creating innovative value propositions.
- Large Capital commercial experience within the emerging markets.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position. They are not an exhaustive list of all the required responsibilities and skills of this position.
Benefits & Compensation
Competitive Salary and Flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions, sharing in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support employees at every career and life stage.
Pay range:
- Czechia: 1,858,400.00 CZK - 2,787,600.00 CZK
- Romania: 322,560.00 RON - 483,840.00 RON
The final salary within this range will be determined based on objective, job-related criteria, including relevant experience, skills and qualifications, in accordance with the compensation framework.
