About the Role
We are seeking a Senior CRM & Lifecycle Manager to join our Growth team in a fast-growing international AI company. This role focuses on transforming CRM into a major revenue channel by enhancing first-purchase conversion, encouraging repeat purchases, improving retention, reactivation, and increasing lifetime value (LTV) across a high-volume B2C consumer product. The position is fully remote, available for candidates located in Europe or Asia, with a preference for B2B engagement.
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Duties and Responsibilities
- Own CRM performance across registered-user-to-first-purchase conversion, token revenue, and repeat purchase frequency.
- Build and optimize customer segments, triggers, campaigns, and automated lifecycle journeys.
- Drive first-purchase conversion and repeat monetization through targeted CRM initiatives.
- Own onboarding, retention, churn prevention, reactivation, and LTV initiatives.
- Design and run CRM experiments to identify and scale the highest-value opportunities.
- Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization.
- Measure CRM impact through clear attribution, incrementality, and before-and-after performance analysis.
- Work cross-functionally to develop and implement CRM initiatives and experiments.
- Identify opportunities to improve CRM's contribution to overall business revenue.
- Build momentum and solve problems independently in an environment without a finished playbook.
- Contribute to the development and improvement of the CRM function.
- Use AI tools where relevant for analysis, segmentation, personalization, experimentation, and content development.
- Lead or coach CRM specialists where applicable.
Requirements
- Proven track record of personally driving significant commercial impact through CRM.
- Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe, and measurable final result.
- Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency, or another recurring-purchase model.
- Hands-on experience building customer segments, triggers, campaigns, experiments, and automated lifecycle journeys.
- Proven ownership of both first-purchase conversion and repeat monetization.
- Strong understanding of revenue, conversion, retention, and LTV.
- Strong understanding of CRM attribution and incrementality.
- Experience working with data to identify opportunities and make commercial decisions.
- Strong experimentation and problem-solving mindset.
- Ability to distinguish personal contribution from wider team results.
- Comfortable working independently without a finished playbook.
- Ability to work cross-functionally and create momentum without waiting for perfect information.
- Experience in iGaming, free-to-play gaming, or other repeat-purchase models is an advantage.
- Experience leading or coaching CRM specialists is an advantage.
- Experience using AI for CRM analysis, segmentation, personalization, experimentation, or content development is an advantage.
- English proficiency at C1-C2 level.
- Fully comfortable working with uncensored AI models and adult-oriented content.
Benefits
- Competitive salary package.
- Additional performance-based bonus.
- B2B contract preferred.
- Opportunity to take significant ownership of CRM growth and monetization.
- Direct reporting line to the Co-founder & CMO.
- International, high-growth AI environment.
- And many more!
