Senior Manager - Brand

About the Role
The position is responsible for overall brand development and implementation aimed at maximizing sales and profit. The role involves strategizing for brand penetration and positioning within the region to create a strong brand image in the market.

Key Responsibilities

Brand Growth and Profitability

• Maximize sales and profitability of brand stores in line with Company targets.
• Develop the brand launch strategy in consultation with the Brand General Manager.
• Control costs within budgetary guidelines for the brand stores.
• Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell-through according to brand product, style, and assortment plans.
• Review feedback from territories on brand acceptance and customer expectations.
• Ensure adherence to financial plan in all key areas: sales, markdowns, margin, and average inventory.
• Create brand positioning in consultation with the Marketing team and Brand Principal/Brand General Manager.
• Participate in recruitment and training of team members.

Brand Merchandise Planning and Product Selection

• Study merchandise requirements for the assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forthcoming events, replenishment needs, etc.
• Design the merchandise plan (pricing, promotion, assortment, etc.) with the team for the timely availability of stocks at the stores.
• Determine buying requirements and formulate buying plan and budget.
• Conduct product selection in coordination with the buying requirements and product research received.
• Ensure effective in-season management across territories, including stock balancing, markdown management, stock analysis, and stock vs. sales performance.

Brand Image

• Create brand awareness for "Club Apparel."
• Coordinate with Retail Operations to collect feedback on retail and brand operations.
• Develop strategy for visual merchandising at stores and ensure implementation.

Market and Competition Research

• Acquire market intelligence through various sources and analyze trends that may impact the business.
• Research brand acceptance within the region or any new territory and identify inputs on brand customizations required.
• Map competition prices/products and provide qualitative inputs to the business.
• Research and evaluate new sites for brand outlets and discuss with the Operations Manager and General Manager.
• Stay updated on the latest trends in products, brands, styles, designs, fits, etc.

Projects & Administration

• Evaluate selected sites based on parameters like trade area, customer base, and additional merchandising considerations; seek internal approvals.
• Coordinate new store openings and re-fits with the operations and projects team.
• Ensure brand outlet locations align with brand strategy and positioning.
• Ensure adherence to the store opening plan.