About the Role
Sponsorships are a significant contributor to our annual Marketing Services revenue and remain a core strategic asset for both the company brand and company clients. As we work towards delivering our 2030 growth strategy and achieving our future aspirations, there is a need to further evolve how sponsorship assets are structured, commercialized, and scaled to drive consistent client value and revenue. Therefore, we are searching for a highly strategic Senior Manager of CEMEA Marketing Services to lead the strategy, commercialization, and performance management of Sponsorships within CEMEA Marketing Services. The Senior Manager will be responsible for developing a robust sponsorship commercialization strategy, creating playbooks, setting pricing and commercial guardrails, proactively managing asset inventory, and partnering with the regions and markets to successfully commercialize Sponsorship programs with clients across CEMEA. Additionally, the Senior Manager will help support the exploration of new sponsorship and partnership opportunities across CEMEA or in specific sub-regions, in close collaboration with the CEMEA Sponsorship Team, Regional Marketing Services Partners, and Finance. The selected candidate will play a critical role in shaping Marketing Services into a scaled, disciplined, and high-performing revenue engine across CEMEA. This position will report directly to the Senior Director of Commercialization and Go-to-Market of CEMEA Marketing Services.
All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g., ChatGPT, Microsoft Copilot) to support everyday work.
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Key Responsibilities
Sponsorship Commercialization Strategy:
- Define and drive the sponsorship commercialization strategy aligned to client priorities, issuer needs, and CEMEA Sponsorships overall strategy and roadmap.
- Represent Marketing Services’ interests in the exploration of new sponsorships and partnership opportunities, ensure alignment to strategy and support assessment of client demand/subsequent revenue potential for new assets.
- Contribute to Marketing Services’ 3-year growth strategy and extend it to a 2030 view, coupled with robust financial modeling and identification of clear Sponsorship building blocks and revenue streams that drive growth.
Strategic Sponsorship Pricing, Activation and GTM:
- Set commercial guardrails and design standardized pricing methodologies across sponsorship assets to ensure we are pricing consistently region by region with clear margin targets by project/asset type.
- Develop best-in-class Marketing Services sales materials and build client-ready sales plays to support the robust sell-in of sponsorship programs with clients across CEMEA.
- Design, implement, and optimize asset resale models for all Sponsorship properties to maximize utilization across regions and clients.
Performance Management & Optimization:
- Support the design and implementation of frameworks for Marketing Services target setting, pipeline tracking, and revenue reporting across all Sponsorship properties in close partnership with CEMEA Finance.
- Proactively report on sponsorships sales pipelines and client activity, and deliver any other custom analyses as required.
- Build and maintain a robust tracking mechanism to understand global and regional Sponsorship asset inventories across the Marketing Services business and sell-in status by client.
- Review overall performance and identify optimization opportunities to improve sweating of assets across regions and clients.
- Support renewal strategies through performance insights and forward-looking recommendations.
Cross-Functional Orchestration and Collaboration:
- Partner with sub-regions to ensure effective execution and localization of sponsorship commercialization strategies.
- Support ongoing operations across key cross-functional and cross-geography touchpoints, including regular meetings with our Regional Marketing Services Leads, CEMEA and global Sponsorship Team, Finance partners, monthly Sponsorship Council meetings, and more.
- Develop and maintain a library of case studies and best practices to promote knowledge sharing and enable reapplication across the Marketing Services organization.
Qualifications
Required Qualifications:
- 8-10+ years of relevant experience in sponsorships, partnerships, commercialization, management consulting, or related fields.
- Proven experience developing commercial strategies, pricing models, and go-to-market approaches in marketing.
- Strong financial acumen with experience in business case development, revenue modeling, and performance tracking.
Preferred Qualifications:
- Demonstrated ability to translate strategic opportunities into scalable, revenue-generating solutions.
- Exceptional storytelling and communication skills, with experience building executive-level presentations and sales materials.
- Strong stakeholder management skills, with the ability to influence across functions and seniority levels.
- Experience operating in a highly matrixed, regional, or global organization.
Additional Information
The company requires at least 3 days in office; expectations of these days will be confirmed by your Hiring Manager.
