About the Role
Based in Mumbai, India, this role involves a balanced focus on both the Middle East and Emerging Markets. As a Senior Manager of Consumer Intelligence, you will play a pivotal role in connecting consumer insights with brand strategy and decision-making, significantly influencing the trajectory of some of the world’s leading prestige beauty brands. This position offers a unique opportunity to understand diverse cultures and consumer behaviors that shape beauty preferences in regions such as the Middle East, India, Turkey, and Southeast Asia.
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What You Will Do
- Bring the consumer’s voice into brand strategy, annual planning, product launches, campaigns, and investment decisions.
- Understand how culture, lifestyle, and shopping behavior shape beauty preferences across the Middle East, India, Turkey, and Southeast Asia.
- Lead research initiatives exploring consumer needs, brand perceptions, shopper behavior, and growth opportunities.
- Integrate brand health, market intelligence, social listening, CRM, digital, and retail data to uncover comprehensive insights.
- Translate findings into compelling narratives and actionable recommendations for teams.
- Collaborate with leadership, brand, marketing, digital, and commercial teams to embed consumer insights into strategic decisions.
- Manage relationships with research agencies and projects while advocating for local consumer priorities in regional and global discussions.
Qualifications
What You Will Bring:
- 8+ years of experience in consumer insights and market research.
- A deep understanding of Middle East consumers, complemented by experience in India and broader emerging markets, such as Turkey and Southeast Asia.
- Strong qualitative and quantitative research capabilities.
- Proven commercial judgment with the ability to convert complex data into clear, actionable recommendations.
- Excellent storytelling, presentation, and stakeholder management skills.
- A curious, proactive, and hands-on approach to work.
- Fluency in English; experience within the prestige beauty, luxury, or related consumer sectors is a distinct advantage.
