About the Role
EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a transformation aimed at achieving more balanced and sustainable growth. This change is fueled by a commitment to deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organizational structure is designed to blend local relevance with scale, transitioning data and technology from mere experimentation to a competitive advantage, all while operating under a flywheel execution model that emphasizes accountability for impact and return on investment (ROI). Each role is aligned within a tightly integrated OU–Market model where the OU drives long-term growth alongside OU-wide platforms, while markets focus on rapid execution and performance tracking, developing local content and partnerships along the way.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
Focus, Scope, & Impact
This position requires a world-class marketer capable of crafting rounded marketing strategies. As a holistic End to End (E2E) marketer, you will be responsible for the marketing agenda within your market, distinguishing your duties from the OU category leads who are more focused on Long-Range Plans (LRP) and OU-wide projects. Your specific responsibilities include:
- Leading the development, alignment, execution, and performance tracking of the Annual Business Plan (ABP) and Brand & Innovation plans across your portfolio.
- Collaborating with the local Integrated Marketing Experience (IMX) team, which includes media, content, and subject matter experts, while also taking the lead in these areas when necessary.
- Owning market marketing performance and defining the Market ABP agenda through thought leadership in frontier marketing and innovation.
- Ensuring cohesive execution through integrated flywheels aligned with system excitement.
- Managing a team size that varies from none to three talents based on market size and potential.
Experience & Critical Requirements
- A minimum of 7 years of significant marketing and leadership experience, including expertise in insight & analytics, brand/portfolio strategies, innovation, and managing complex marketing programs with P&L responsibility.
- Proficiency across all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning, and growth strategy.
- Advanced business and commercial acumen; experience with Revenue Growth Management (RGM) is a plus.
- A growth mindset characterized by curiosity, ambition, perseverance, and a commitment to excellence and servant leadership.
Skills
- Agile methodologies
- AI concepts
- Audience engagement
- Brand strategy
- Creative strategies
- Data insights and strategies
- Design and design thinking
- Experimentation
- Idea generation
- Influencer marketing
- Market segmentation
- Negotiation
- Omnichannel interactions
- Portfolio strategies
- Revenue growth management
- Social media proficiency
- Storytelling
- Sustainability practices
- System economics
- User experience (UX) design
Location
United Arab Emirates
Travel Required
26% - 50%
Relocation Provided
No
Job Posting End Date
October 16, 2026
Our Purpose and Growth Culture
We are committed to cultivating an inclusive culture rooted in our purpose of refreshing the world and making a difference. We operate with a growth mindset and take an expansive view of possibilities while embracing continuous learning to enhance both our business and personal development. We emphasize four key behaviors: curiosity, empowerment, inclusivity, and agility, and we value our approach to work as much as our accomplishments. Our strong culture has been foundational to our success over the past 130+ years.
