About the Role
The Senior Media Manager will be the key driver of brand growth and engagement by developing and executing innovative media strategies across diverse channels. In this role, you will ensure that media plans are aligned with marketing strategies and optimized to deliver maximum ROI. A strong understanding of both traditional and digital media, along with the ability to maintain relationships with media vendors and internal teams, is essential.
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Key Responsibilities
- Media Strategy & Planning: Develop and execute integrated media strategies aligned with client business and marketing objectives across digital and offline channels.
- Campaign Management: Lead end-to-end planning, buying, execution, optimization, and performance reporting across platforms including Google, Meta, TikTok, Snapchat, YouTube, and DV360.
- Client Management: Own day-to-day client relationships, lead strategic discussions and performance reviews, proactively identify opportunities to drive business growth.
- Data & Insights: Leverage tools such as GWI and Statista to understand consumer behaviour, market dynamics, competitive landscape, and category trends, translating insights into actionable media recommendations.
- Performance & Measurement: Drive campaign performance against KPIs such as ROAS, CPA, reach, engagement, conversions, and media efficiency, with a strong focus on optimization and ROI.
- Budget & Commercial Management: Manage media budgets, ensure effective utilization of spend, and identify opportunities for efficiencies, savings, and added value.
- Innovation & Growth: Identify new platforms, formats, audience opportunities, and media solutions to strengthen client performance and contribute to account growth.
- Strategic & Business Impact: Deliver actionable insights and recommendations that improve media effectiveness, support client objectives, and demonstrate measurable business impact.
Skills and Experience
- Extensive experience working across the full Communications Planning process
- 4-6 years of experience in planning across Display, Search and Social Campaigns and offline
- Proven client management experience, handling key stakeholders, presenting, and managing expectations
- Strong communication and interpersonal skills
- Proven track record of developing and executing successful media campaigns
- Remain up to date with market trends and understand the market and customer demographics
Benefits and Life at the company
The company is dedicated to investing in our employees to help them do their best work. Our benefits include:
- Competitive medical and dental insurance
- Group retirement plans
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
Our culture is grounded in respect and inclusion, ensuring everyone feels they belong and has equal opportunities for career advancement.
We practice a hybrid approach, with teams in the office around four days a week to foster creativity, collaboration, and connection.
The company is an equal opportunity employer and considers applicants for all positions without discrimination.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
