About
The Sales & Leasing Performance Unit (PU) within the company is responsible for developing best practice sales and leasing standards and expertise within the organization. The Sales & Leasing PU develops and manages policies and procedures, standardized documents and templates, and sales and leasing tools. It also develops and manages an online training academy to enhance the skills of sales and leasing team members.
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Role Description
Core Accountabilities
Responsibilities include, but are not limited to:
- Team Leadership:
Lead and mentor a team of CRM professionals, fostering a collaborative and high-performance culture.
Oversee the training and development of team members to ensure they are equipped with the necessary skills and knowledge.
- Data Management:
Manage the CRM database, ensuring data integrity and accuracy.
Analyze customer data to identify trends, preferences, and behaviors that inform marketing strategies.
- Cross-Functional Collaboration:
Collaborate with marketing, Asset Class Business Units Sales and Leasing operational teams, and customer service teams to align CRM initiatives with overall business objectives.
Work closely with IT to ensure the CRM system is effectively integrated with other business systems.
- Performance Measurement:
Establish key performance indicators (KPIs) to measure the effectiveness of CRM initiatives.
Regularly report on CRM performance and make recommendations for improvements.
- Customer Engagement:
Design and implement customer loyalty programs and initiatives to enhance customer satisfaction.
Develop targeted marketing campaigns based on customer segmentation and behavior analysis.
- Operational Management:
Oversee the day-to-day operations of the CRM system, ensuring data integrity and optimal performance.
Manage the CRM team, providing guidance and support to ensure effective execution of CRM initiatives.
- Process Improvement:
Identify and implement process improvements to enhance the efficiency and effectiveness of CRM operations.
Ensure best practices in CRM usage across the organization.
- Training and Development:
Provide training and support to staff on CRM tools and best practices.
Foster a culture of continuous learning and improvement within the CRM team.
- Vendor Management:
Manage relationships with CRM vendors and service providers to ensure optimal service delivery and support.
- Compliance and Data Governance:
Ensure compliance with data protection regulations and company policies regarding customer data management.
Implement data governance practices to maintain data quality and security.
Requirements
- Bachelor’s degree in business administration, Marketing, or a related field; Master’s degree preferred.
- 12+ years of experience in CRM management or a related field, with at least 3 years in a leadership role.
- Proven experience in leading and supporting the implementation of Customer Relationship Management (CRM) systems in real estate sales and leasing.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in CRM software (e.g., Microsoft Dynamics, Salesforce, HubSpot) and data analysis tools.
- Excellent communication and interpersonal skills, with the ability to build relationships across all levels of the organization.
- Proven ability to lead projects and manage multiple priorities in a fast-paced environment.
Desirable
- Arabic speaker – Written & Spoken
Location
Riyadh, Saudi Arabia
