About the Role
This role provides senior leadership and end-to-end ownership of the company's paid media performance and marketing technology function, setting the strategic direction that drives sustainable business growth through data-driven acquisition, retention, and customer lifetime value. The role combines executive-level strategy with deep operational ownership of the Marketing Technology ecosystem to deliver measurable ROI at scale across all digital channels.
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Key Functional Responsibilities
- Define and own the multi-year paid media and Marketing Technology strategy aligned with the company's commercial and growth objectives.
- Set the vision, priorities, and performance standards for the paid media and marketing technology function.
- Own the marketing technology ecosystem, driving integration of CRM, product analytics, and paid media platforms to enable audience targeting, measurement, attribution, and campaign optimization.
- Provide strategic guidance to leadership on paid media performance, attribution, and MarTech investments, supporting informed decision-making and marketing effectiveness.
- Define, track, and continuously refine key performance indicators (KPIs) and success metrics, including Cost per Acquisition (CPA), Return on Advertising Spend (ROAS), Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), conversion rates, and media efficiency metrics, ensuring clear accountability for achieving agreed performance and business growth targets.
- Identify growth opportunities through performance analysis, audience insights, and market trends, and scale high-performing campaigns to maximize reach, conversions, and return on investment.
- Manage comprehensive paid media strategies across channels, including Search, Social, Programmatic & Display, Traditional, Affiliate, and Native platforms.
- Lead selection, implementation, and optimization of tools such as:
- CDPs (e.g., Segment, Tealium)
- Marketing Automation Platforms (Emarsys, Salesforce Marketing Cloud, HubSpot, Braze)
- Attribution Tools
- Tag Management Systems (GTM, Tealium IQ)
- Ensure accurate tracking, tagging, and data flow across all platforms.
- Ensure data integrity and privacy compliance (PDPL, GDPR, and other applicable regulations).
Job Requirements
Education
- Bachelor's degree in Communication, Marketing, Business, or equivalent experience.
Experience
- Minimum of 8 years of relevant professional experience.
- Minimum of 3 years of experience in a managerial role.
