About
Own SHARE’s shopping Product Marketing strategy and GTM across the company. Lead shopper insights, positioning, and value propositions to launch features, seasonal campaigns, and retail offers. Partner with Product, CRM, Creative, BI, Paid Media, and Retail BUs to deliver best-in-class in-app and cross-channel experiences. Drive measurable results: frequency, basket value, engagement, redemption, retention, SHARE penetration, and incremental revenue.
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Responsibilities
- Own end-to-end Product Marketing strategy and GTM for SHARE’s shopping products and initiatives.
- Lead shopper insight and segmentation to identify behaviors, triggers, barriers, and growth opportunities.
- Define and own value propositions, CVP, and positioning for shopping experiences (discovery → checkout, partnerships, in-app).
- Drive launch and campaign planning for seasonal moments, retail offers, and major events (audience, messaging, channels, KPIs).
- Create strong creative/content briefs and align execution across Creative Studio, CRM, Paid Media, Product, BI, and agencies.
- Own the POD roadmap and prioritization, focusing on frequency, basket size, app usage, redemption, and engagement.
- Lead stakeholder alignment and internal storytelling, influencing BUs with clear narratives and structured GTM governance.
- Own measurement and optimization (dashboards, post-campaign readouts, test-and-learn), driving ROI and incremental revenue.
Requirements
- 8+ years’ experience in Product Marketing / GTM, ideally across multiple markets.
- Proven background in Retail, Grocery, Fashion, FMCG, or Loyalty-based product marketing.
- Strong insight-to-action capability: shopper research, segmentation, and translating data into clear value propositions.
- Demonstrated success leading multi-channel launches and campaigns (CRM/lifecycle, paid, in-app/on-site) with KPI ownership.
- Excellent cross-functional and senior stakeholder management (Product, BI, Creative, Media, Commercial/Retail BUs), influencing without authority.
- Strong analytical and commercial acumen including dashboarding, experimentation (test-and-learn), and ROI/forecasting.
Location
Dubai
