Senior Manager, Regional Marketing

About the Role
As our merchant base, product portfolio, and global headcount continue to grow, we are looking for a Regional Marketing leader to oversee marketing and scale growth in the MENA region. This high-impact role will drive regional performance by aligning closely with local commercial leadership teams, collaborating with global functional peers to adapt and optimize key Account-Based Marketing (ABM) programs that drive demand, and supporting Field Marketing, Events, and PR for the MENA market.
The incoming leader will manage a team of two and oversee the optimization of the MENA marketing budget, directly coordinating with the MENA GM and the Commercial Heads. This role involves dual reporting to the MENA GM and Global CMO, with a strong focus on shaping and executing our go-to-market strategy aimed at priority prospects, in-pipe opportunities, and cross-sell/upsell of the back book. The successful candidate will build effective local and global working relationships and act as a champion for marketing collaboration.

Remit and Responsibilities

• Go-to-Market Strategy: Collaborate with the Marketing Leadership Team and the MENA GM to define and deliver integrated go-to-market strategies aligned with business goals for front book and back book execution.
• Executive Collaboration: Act as a trusted partner for our MENA GM, the CMO, and other executive stakeholders, developing and executing regional marketing strategies that drive impactful outcomes and contribute to business objectives. Ensure tight alignment with regional growth strategies and the global marketing plan.
• Marketing Strategy Development: Lead the development of innovative marketing strategies across the MENA region by exploring new approaches and championing experimentation to maintain the company's leading position in the market.
• Regional Marketing Leadership: Work across Commercial and Partnerships to create cohesive and impactful regional plans. Design and execute the marketing strategy and plan in the region, influencing other marketing leaders to deliver necessary support.
• Team Leadership: Manage and grow a team of marketers with varying areas of expertise. Foster a high-performance environment built on trust, ownership, and continuous development. Advocate for the brand in the MENA region while collaborating with partners across the organization.
• Budget Management: Strategically allocate resources to maximize ROI and align with the region’s commercial priorities. Deliver high-impact programs that advance commercial results.
• Market Alignment: Stay updated on market dynamics and industry trends to ensure marketing efforts align with global strategies and local preferences, driving effective engagement with enterprise customers.
• Measurement and Optimization: Measure performance and utilize insights to adjust strategy and improve outcomes for our Enterprise Marketing. Communicate results to stakeholders across the business.

Desired Background and Core Competencies

• Experience: Over a decade in strategic B2B enterprise marketing leadership, focusing on ABM marketing, events management, and PR. Experience in payments, fintech, or complex enterprise software sectors is highly desirable.
• Communication Skills: Exceptional interpersonal skills with the ability to convey complex ideas and influence buy-in from senior stakeholders in both English and Arabic (spoken and written).
• MENA PR Strategy & Agency Oversight: In-depth knowledge of the MENA media ecosystem and proven experience in managing PR agencies while driving narrative control, press coverage, and market Share of Voice (SOV).
• Leadership Skills: Proven leadership and team management capabilities, inspiring and mentoring marketing professionals and cross-functional partners to achieve ambitious goals.
• Bilingual Proficiency: Exceptional proficiency in both English and Arabic, ensuring high-quality, consistent messaging across marketing content.
• Cross-Functional Collaboration: Strong collaborative skills with a focus on building relationships and driving alignment across departments, ideally within matrixed/global environments.
• Strategic Thinking: Proven ability to develop innovative marketing strategies and champion new approaches to navigate a rapidly evolving market landscape.
• Analytical Mindset: Strong analytical skills to measure the impact and ROI of marketing activities and provide insights for improvement.
• Data-Driven Decision-Making: Proficient in leveraging marketing technology tools for performance tracking and gleaning actionable insights.
• Innovation Mindset: Eager to explore innovative tactics to connect with and provide value to merchants.
• Team Spirit: Enthusiastic about being part of a dynamic team and collaborating with global colleagues to make a significant impact.

Additional Information
We create conditions for high performers to thrive through real ownership and meaningful work from day one. Here, you'll move fast, take on significant challenges, and be recognized for your impact. Our culture promotes growth and inclusivity, encouraging individuals from all backgrounds to be part of our team. We offer a hybrid working model for flexibility, with three days per week in the office to support collaboration and connection.