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Senior Manager - Social Media

Unlock employer Dubai, United Arab Emirates Posted: 25 Mar 2026

Financial

  • Estimate: $80k - $120k*
  • Zero income tax location

Accessibility

  • Apply from abroad
  • Visa Provided

Requirements

  • Experience: Senior
  • English: Professional

Position

About
The Senior Manager - Social Media is responsible for the Social Media sub-function at the company. The role holder will create and deploy the overall multi-market Social Media strategy for our brands, set the KPIs & expectations for the sub-function, provide mentorship & leadership, and be the Social Media expert for the company.

  • Develop annual Social Media plans and budgets, overseeing content frameworks, channel priorities, and influencer/creator strategy end-to-end.
  • Direct content development and production across all formats, ensuring high-impact, platform-native content that drives engagement and brand relevance.
  • Establish governance, operating models, guidelines, KPIs, and reporting frameworks to standardize Social Media performance across markets.
  • Manage platform partnerships and agencies (Meta, TikTok, YouTube, Snapchat, etc.) to deliver innovative, efficient, and ROI-driven campaigns.
  • Lead social listening, sentiment monitoring, and crisis management, providing strategic recommendations and escalation guidance during high-risk situations.
  • Build and develop a high-performing multi-market Social Media team, driving capability building, performance management, and continuous learning.
  • Serve as the senior Social Media advisor to Marketing, PR, Corporate Communications, Loyalty, Sustainability, and executive teams, integrating Social Media into enterprise-wide business goals.

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Requirements

  • Bachelor’s degree in Marketing or a related field, with a strong foundational understanding of brand and digital communication principles.
  • 10+ years of experience leading Social Media in a large organization or top-tier digital marketing agency; Retail industry experience preferred.
  • Strong strategic and creative thinking abilities, with a proven capacity to translate insights into impactful Social Media initiatives.
  • Exceptional verbal and written communication skills, with the ability to influence, align, and collaborate across diverse teams.
  • Highly organized and capable of managing multiple priorities, demonstrating strong multitasking, problem-solving, and execution discipline.
  • High attention to detail, ensuring quality, accuracy, and consistency across all Social Media outputs and processes.

Location
Dubai

What We Offer
At the company, we’re on a mission to create great moments, to spread happiness, to build experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!

  • Work in a friendly environment, where everyone shares positive vibes and is excited about our future.
  • Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
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