About the role
In 2017, the company was founded to offer essential financial services to people across the region, empowering them to invest in their financial future. As a small team working on the region's first and fastest growing investment and personal finance platform, we strive to make investing easy, low-cost, and transparent, while adding a human touch to every step of the process.
We are a remote-first team, allowing you the flexibility to choose where you work, though we have an office in Abu Dhabi available for your use as needed.
We are seeking a Marketing Copywriter who excels as a storyteller—someone who can translate complex financial jargon into accessible information while considering the narratives brands share through their marketing channels. You will own the copy from idea to execution across newsletters, CRM, social media, blogs, campaigns, and product launches, determining what we should communicate, the manner of our communication, and establishing processes to gauge effectiveness.
This role is collaborative in nature. You will work closely with Creative Marketing, Growth Marketing, Product, Advisory, and Customer Experience teams, expected to bring ideas, provide thoughtful feedback, and confidently share your work for constructive critique.
The ideal candidate possesses excellent English writing skills, a keen interest in money and markets, an understanding of how content is consumed across different platforms, and is both proactive and self-directed.
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Responsibilities
- Develop and execute content across the company’s newsletter, CRM, social media, blog, and other marketing channels.
- Simplify complex financial topics, market news, research, and product updates into engaging and accessible content.
- Own copy for product launches and campaigns across channels, from concept through execution and follow-up.
- Develop lifecycle content across onboarding, activation, education, re-engagement, and win-back, tailoring messaging for various audiences.
- Contribute to social content development across platforms such as LinkedIn, Instagram, X, and Reddit, including ideas, hooks, scripts, captions, carousels, and on-screen copy.
- Improve existing content by utilizing performance data, search intent, audience behavior, and innovative discovery methods through AI.
- Experiment with content strategies, learn from performance analyses, and apply those insights to future initiatives.
- Foster a strong writing culture by sharing innovative ideas, providing constructive feedback, and assisting peers in refining their work.
- Utilize AI as a resource for brainstorming, research, and early drafts, while ensuring final work reflects your own writing expertise and discerning the difference between generic or AI-generated writing needing revision.
Requirements
- 3–5 years of experience as a Copywriter, Content Writer, Content Marketing Manager, or in a similar role.
- A robust portfolio showcasing published work, including newsletters, articles, scripts, social media content, essays, or other writing examples.
- Experience writing across various formats and channels.
- A strong inquisitiveness about what drives successful content on different platforms.
- Comfortability with analyzing performance data, forming hypotheses, testing them, and adapting your approach based on learning outcomes.
- Strong editorial judgment to determine when content requires further detail, simplification, or when an idea should be set aside.
- Experience in a regulated industry, with the ability to communicate financial topics accurately and responsibly without making over-claims or providing investment advice.
- Self-motivated and organized, capable of managing your own workload and priorities.
- Ability to collaborate effectively with fellow writers.
Considered a plus
- Experience in fintech, investing, financial services, or another regulated industry.
- Familiarity with community-driven platforms like Reddit, Discord, or Substack.
- Knowledge of SEO and GEO, with expertise in optimizing content for search and AI discovery.
Some of our benefits
- Remote and flexible work environment
- Diverse, driven, and supportive team with a positive work atmosphere (one of our core values)
- A culture of growth that includes mentorship and support for career progression
- Comprehensive company healthcare package with dental and optical coverage
- Learning and development budget
- Equity plan available for all employees.
