About the Role
As a Senior Marketing Executive, you will be responsible for developing and executing marketing campaigns that promote our products and services while strengthening brand awareness and customer engagement. You will work closely with brand managers, agencies, sales teams, and digital marketing specialists to deliver integrated campaigns across multiple channels. This role is ideal for a creative and results-driven marketer who enjoys content creation, digital marketing, CRM communications, events, and brand management. Approximately 50% of the role involves creating compelling customer-facing content, including social media captions, SMS campaigns, WhatsApp communications, and promotional messaging.
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Key Responsibilities
- Plan, execute, and monitor marketing campaigns across automotive brands
- Develop engaging content for social media, SMS, WhatsApp, email, and digital platforms
- Collaborate with agencies and suppliers to deliver marketing initiatives and promotional campaigns
- Support CRM activities and customer engagement programs
- Coordinate customer events, activations, product launches, and brand experiences
- Ensure all marketing materials align with brand guidelines and company standards
- Manage website and e-commerce content updates, promotions, and new launches
- Support market research, campaign reporting, and marketing performance analysis
- Work closely with Brand Managers on communication strategies, budgets, and marketing plans
What We're Looking For
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
- Experience in Marketing, PR, Advertising Agency, Events, CRM, Performance Marketing or Digital Marketing Campaigns
- Strong copywriting and content creation skills
- Experience creating social media content, marketing captions, SMS, and customer communications
- Understanding of digital marketing channels and CRM platforms
- Strong stakeholder management and communication skills
- Ability to manage multiple projects in a fast-paced environment
Preferred Background
- Agency, PR, Events, or CRM Marketing experience
- Automotive industry experience is an advantage
- Experience managing customer activations and brand events
- Strong understanding of digital marketing ecosystems and customer journey management
