The Senior Social Media Executive is responsible for managing and enhancing the cinema’s digital presence, driving audience engagement, and increasing brand awareness through a strategic and innovative social media approach. This role focuses on creating compelling content, elevating social campaigns, and analyzing performance to optimize strategy.
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Role Summary
- Play a key role in promoting movie releases, special events, and promotions while engaging with the cinema’s audience to ensure a vibrant, active online community.
- Develop and execute engaging, original content for social media platforms (Facebook, Instagram, Twitter, TikTok) to promote movies, events, and VOX cinema-related activities.
- Manage the content calendar with the support of the Social agency, ensuring timely and relevant posts aligned with marketing campaigns and cinema releases.
- Collaborate with the creative team and Social agency to produce high-quality visuals, graphics, and video content.
- Plan and execute social media campaigns for movie premieres, special screenings, and promotional campaigns/events to drive ticket sales and customer engagement.
- Utilize both organic and paid social media strategies to maximize reach and audience growth working with the Digital team.
- Work with the agency to monitor comments, messages, and reviews, ensuring a positive and responsive brand presence acting as an advisor for the agency on any non-standard queries.
- Track, analyze, and report on social media performance metrics (engagement rates, follower growth, impressions, etc.) to assess the success of campaigns and inform future strategies.
Requirements
- Graduate in business or marketing discipline.
- A minimum of 5 years marketing experience within the Entertainment and Leisure industry or similar.
- A good understanding of marketing, branding, and online trends.
- Strong interpersonal and communication skills in English.
- Strong organizational skills.
What We Offer
At Majid Al Futtaim, we’re on a mission to create great moments and spread happiness. Work in a friendly environment, where everyone shares positive vibes and is excited about our future. Join us and work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
