About the Role
We are looking for a structured, hands-on marketer to manage the marketing of two food and beverage brands from end to end. In this execution-heavy role, you will turn brand direction into clear plans and calendars, launch products and campaigns on time, manage our agencies, and report performance through our operations platform, Idara. You will enjoy real ownership and direct exposure to leadership.
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Key Responsibilities
1. Planning
- Draft the annual and quarterly marketing plan, communication direction, marketing calendar, and KPI targets for CEO approval.
- Maintain a single, always-updated marketing calendar across both brands.
- Keep each brand's voice and positioning distinct and consistent.
2. Initiatives & Launches
- Plan and execute product releases, offers, seasonal campaigns (e.g., Ramadan, Eid, National Day), and awareness campaigns.
- Run every launch through a structured checklist: brief, timeline, owners, approvals, go-live, post-launch review.
- Coordinate with operations, kitchen/R&D, supply chain, and finance to ensure launches are ready on the ground, not just online.
3. Agency Management
- Brief social media and creative agencies clearly and on time.
- Review, challenge, and approve agency output against brand guidelines and objectives.
- Track agency deliverables, timelines, and performance.
4. KPIs & Reporting
- Build, monitor, and own the marketing KPIs dashboard on Idara.
- Produce weekly and monthly performance reports, including sales impact, campaign results, social performance, and customer feedback.
- Turn data into insights and recommendations, not just numbers.
5. Market Awareness
- Track F&B trends, competitors, and platform changes in KSA and the region.
- Bring new ideas and test opportunities to the table regularly.
Requirements
Must-have
- 3-5 years in marketing, with at least 2 years client-side experience in food and beverage, quick-service restaurants, retail, or FMCG.
- Proven experience running product launches or campaigns end to end.
- Experience managing or briefing external agencies.
- Strong organizational skills: calendars, timelines, checklists, follow-through.
- Comfortable with data: able to build reports, read sales figures, and draw conclusions.
- Excellent communication skills with internal teams and external partners.
- Fluent in Arabic and English.
Nice-to-have
- Experience with restaurant POS or operations platforms and sales data.
- Knowledge of delivery apps' marketing tools (e.g., HungerStation, Jahez, Keeta).
- Basic design or content tools (e.g., Canva, CapCut) for quick internal drafts.
- Understanding of the Jeddah market and Saudi consumer culture.
What Success Looks Like
- Within 15 days: an approved marketing plan for two brands, with a detailed calendar for the next 3 months and a high-level calendar for the full year.
- Every launch delivered on schedule with a post-launch report.
- A functioning, trusted KPI dashboard on Idara, reviewed weekly with leadership.
- Agencies briefed and managed with clear accountability.
What We Offer
- Direct work with leadership and real ownership of two brands.
- Exposure to the full F&B cycle: R&D, operations, launch, and results.
- Growth path toward Brand Marketing Manager.
