About the Role
Do you want to love what you do at work? Do you want to make a difference, have an impact, and transform people's lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?
If yes, then this is the position for you. We are seeking a Senior Marketing Intelligence Officer who will lead our marketing data strategy by designing dashboards, producing insights, and enabling data-driven decisions. You will work cross-functionally with Performance, CRM, Business Intelligence (BI), and Regional Marketing teams to connect marketing activities to measurable business impact.
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Key Responsibilities
- Build, manage, and continuously improve real-time dashboards that track all core marketing KPIs across markets.
- Develop automated reporting frameworks to streamline performance updates for leadership, regional, and cross-functional teams.
- Forecast user growth, revenue impact, and campaign performance using historical trends and predictive models.
- Conduct brand health tracking, including awareness, consideration, NPS, and perception metrics across multiple regions.
- Lead primary research initiatives such as consumer surveys, focus groups, and sentiment analysis to inform strategic decisions.
- Compile secondary research and market intelligence from credible external sources to support positioning and expansion efforts.
- Collaborate with regional marketing leads to analyze country-specific campaign outcomes and localize optimization strategies.
- Design and own the marketing measurement framework that ties media investment to business outcomes.
- Work closely with CRM and Lifecycle Marketing to track funnel conversion rates, churn, reactivation, and Lifetime Value (LTV) by cohort.
- Support performance marketing with audience segmentation, behavioral analytics, and channel attribution insights.
- Monitor competitor campaigns, pricing strategies, share-of-voice, and digital presence through benchmark reports.
- Serve as the marketing team’s point of contact with BI, Finance, and Product teams for unified data interpretation.
- Develop periodic business reviews, board-level summaries, and executive insights reports on marketing impact.
- Introduce statistical methodologies (e.g., regression, cluster analysis, factor analysis) to deepen analytical methodology.
- Provide internal training and documentation to scale data literacy and insight-driven thinking across the marketing department.
Requirements
- 5–7 years of experience in marketing analytics, business intelligence, or data science roles.
- Strong experience building dashboards using tools such as Looker Studio, Tableau, Power BI, or similar.
- Solid understanding of marketing KPIs and their connection to business outcomes.
- Proficiency in SQL, Excel, and at least one statistical tool (e.g., Python, R, SPSS).
- Familiarity with marketing platforms (Google Ads, Meta, CRM tools) and their data structures.
- Proven track record in applying forecasting and predictive modeling techniques.
- Experience with primary and secondary research, including brand tracking and consumer insights.
- Exceptional storytelling and communication skills, including executive reporting.
- Ability to work cross-functionally with marketing, BI, product, and finance teams.
- Fluent in English; Arabic is a plus.
- Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Data Science, or a related field.
