Senior Marketing Manager

Contract type: Full Time – Permanent
Location: Dubai.

ABOUT THE ROLE:
Lead on the positioning and promotion of the company's products that meet the needs of international students, help differentiate the company from competitors, grow awareness of the company brand in market and drive student recruitment.

Develop a profound understanding of the agents - their needs and wants - to further build highly engaging and regional touchpoints, as well as monitor overall agent satisfaction globally. Further building business cases on the business opportunities and driving them.

The role will achieve revenue and profit goals by leading and directing the marketing and communication of the company's product portfolio to agents and direct customers in the Middle East, Levant, Turkey, and Africa regions. This role will be a key member of the Customer Marketing team and contribute to the building of solutions to achieve student recruitment targets and growth plans. It will require effective decision-making in partnership with key stakeholders (e.g. Area Directors), empowering the role holder to become a crucial asset for the company.

This is an individual contributor role with no direct reports. The successful candidate will be responsible for independently developing and executing regional marketing plans while working collaboratively with cross-functional stakeholders to achieve business objectives.

Key Responsibilities:

• Lead on developing the regional strategy to promote a portfolio of products to drive student recruitment and revenue. Leverage local opportunities and turn them into business growth.
• Work in partnership with other marketing teams to develop a deep understanding of the value proposition, pricing, and messaging strategy for the company's products and brands to be promoted across the market.
• Leverage local market and customer insight to ensure the selected strategy utilises the most effective channels and campaigns to effectively connect and engage with prospective students and best promote the value proposition, creating a compelling and engaging customer experience, resulting in building strong demand for the company's products.
• Partner and collaborate with Sales to ensure alignment on key field marketing initiatives to drive student recruitment.
• Develop quality relationships and feedback loops with all stakeholders in the business.
• Monitor, measure, and report on performance for marketing, ensuring budgets are optimised to maximise impact and effect.
• Independently translate regional strategies into actionable marketing plans and take direct responsibility for their end-to-end execution, without the support of direct reports.
• Personally manage and deliver campaigns, events, communications, and other regional marketing activities, coordinating with internal teams, agencies, and external partners as required.
• Develop a culture which is underpinned by individual accountability, customer focus, collaboration, and inclusion.
• Engage the team in collaborative problem-solving to develop plans or resolve issues.
• Ensure all necessary management skills, frameworks, processes, and tools are in place and properly used to develop people capability and run the business effectively.
• Reward and recognise employees who contribute to the achievement of the company's business goals both formally and informally.

ABOUT YOU:

• Degree level qualification highly desirable in Marketing and/or business or followed by a post-graduate marketing qualification.
• Experienced international marketing professional, with demonstrable success working with teams across an organization.
• A strong commercially savvy professional with a successful track record in leading the marketing and communication of high value products or services with a long sales cycle into a global marketplace.
• Knowledge and understanding of the international student marketplace and the challenges within the education sector.
• An understanding of the international business environment and the challenges of working across multiple territories.
• Experience of working in a multi-channel and matrix organisation.
• Excellent oral communication, personal credibility, and gravitas to be able to operate amongst senior stakeholders both internally and externally.
• Relationship builder and the ability to influence across all levels of the organisation both internally and externally.
• Results-orientated with the ability to successfully deliver on sales, financial, and customer satisfaction outcomes.
• Tactical agility and innovation, including strong business and commercial acumen.
• Decision making, problem-solving with strong negotiation skills.
• Project management skills.
• Seeks opportunities to realise ongoing improvements in business and creates a strong sense of accountability.
• Effective team leader who supports team members to expand their capabilities, coaches them to operate effectively, and motivates them to deliver as a team beyond traditional expectations.
• Experience in SFDC environment including Marketing Cloud and content management systems.

ABOUT US
The company is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensures that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.

ORGANISATIONAL COMPLIANCE
The company is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted - Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification. We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our Privacy Policy.