About the Role
Are you passionate about launching new products and use cases that transform how millions of customers shop? Do you thrive at the intersection of go-to-market strategy, customer lifecycle marketing, and data-driven execution? We are seeking a senior marketing professional to lead the launch and growth of new use cases for payment products across MEA-TR. This role owns the end-to-end go-to-market strategy — from customer research and segmentation through launch execution and post-launch optimization. You will define the customer value proposition, build targeting frameworks, design lifecycle campaigns, and drive measurable adoption of new payment experiences. The successful candidate will operate with a high degree of autonomy, partnering with product, analytics, design, and external partner teams to bring new payment use cases and categories to market at scale.
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Key Job Responsibilities
- Own and execute the go-to-market strategy for new payment use cases, driving awareness, acquisition, engagement, and adoption.
- Define compelling customer value propositions and messaging frameworks tailored to distinct customer segments.
- Build and implement customer lifecycle marketing programs — from awareness through activation, engagement, and retention.
- Design and execute targeting strategies using customer segmentation, behavioral data, and funnel analytics to maximize reach and conversion.
- Lead data-driven marketing campaigns across onsite, outbound, and partner channels, continuously optimizing based on performance insights.
- Guide creative development of marketing materials and campaigns that resonate with target customers and reflect the value proposition.
- Collaborate with product teams to align marketing initiatives with product roadmaps, feature launches, and customer experience milestones.
- Partner with external stakeholders and partner marketing teams to develop combined go-to-market approaches leveraging owned and partner channels.
- Measure, analyze, and report on key performance metrics including acquisition, adoption, engagement, and customer lifetime value.
- Identify and scale best practices for audience targeting, campaign execution, and marketing automation across markets.
A Day in the Life
Your day might start with reviewing acquisition and adoption metrics for a recently launched use case for payment products, followed by a working session with the product team to align on the next phase of the launch roadmap. You could spend time refining targeting criteria for an upcoming campaign, reviewing creative assets with the design team, or meeting with partner marketing teams to coordinate a joint promotional push. You will regularly deep-dive into funnel data to surface insights that inform campaign strategy and present performance narratives in business reviews.
About the Team
We are a team of marketing professionals dedicated to making digital payments accessible and engaging for shoppers. Our team drives customer acquisition, engagement, and retention for payments and financial products portfolio. We work cross-functionally with product, analytics, design, and partner teams to bring innovative payment solutions to market. We value ownership, analytical rigor, and a relentless focus on customer experience.
Basic Qualifications
- 6+ years of professional non-internship marketing experience.
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience using data and metrics to drive improvements.
- Experience in developing and managing acquisition marketing or channel programs.
- Experience presenting metrics and progress to goal to senior leadership.
Preferred Qualifications
- Experience with test and learn, marketing optimization, and experimentation.
- Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint.
Our inclusive culture empowers team members to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please reach out for more information.
