About the Role
The role will be responsible for leading large scale marketing strategies and plans to drive the company's business and brand objectives across the KBO region. The position will also support the broader core marketing team in managing various creative, digital & media agency relationships, as well as digital strategic partnerships like Meta, TikTok & Google.
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Responsibilities
- Support in the development of brand strategies that increase the company's brand value and recognition in the region
- Design and implement insights-driven scaled brand marketing programs and campaigns
- Coordinate closely with digital, creative and media agencies to develop brand campaigns that increase the company's share of voice in the market
- Act as the custodian of the company's brand in the region; ensure all communications and programs adhere to the company's brand positioning, standards and guidelines
- Activate global sponsorships and product initiatives locally
- Identify opportunities to scale programs to the Marketing Services function
- Monitor market trends and competitor activities to identify opportunities and threats
- Coordinate with CEMEA hub brand marketing team to remain up-to-date on brand strategy and guidelines
- Develop and implement strategic partnership initiatives that support the company's brand's visibility and growth around specific consumer passion points
Work Environment
The company requires at least 4 days in the office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
The successful candidate should have significant work experience in a multinational with a combination of strengths in strategic oversight and executional excellence. He/she/they should also have significant experience in marketing with a strong bias towards delivering successful marketing programs.
Key Competencies:
- Demonstrated track record in the development and implementation of integrated campaigns with experience deploying out-of-the-box creative digital marketing campaigns
- Innovative thinker with a track record of delivery and proven ability to manage several projects concurrently and see them through from conception to conclusion
- Project management skills
- Influencer and/or partnership tie up experience
- Pro-active with strong self-management skills including demonstrable drive and energy
- Creative, team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong oral and writing capabilities
Experience & Qualifications:
- Arabic and English speaker
- Minimum bachelor's degree in business or a related field with a marketing foundation; MBA preferred
- Multi-national marketing experience is an advantage, ideally in digital media, payments industry, or consumer cards sector.
- Excellent performance in marketing management (minimum 8 years’ experience in Marketing)
The company is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. The company will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
