Senior Marketing Services Manager

About the Role The company Marketing Services is the strategic marketing arm of the company, partnering with issuing financial institutions, fintechs, and co-brand partners to drive cardholder engagement, acquisition, and loyalty. This role involves working directly with issuers across the Kingdom of Saudi Arabia (KSA) to design and execute marketing strategies that grow their card portfolios, increase spend, and deepen customer relationships. The Senior Marketing Manager will be a strategic partner to both internal teams and issuer clients, seeking someone with a strong background in digital marketing and enthusiasm for empowering teams with AI and automation tools. Your core mission will be to leverage the company Marketing Services programs and the company platform to design, guide, and help build winning marketing strategies and campaigns for issuer partners, ultimately transforming how our marketing team collaborates with banks, fintechs, and financial institution clients to drive cardholder acquisition, activation, and loyalty. Key Responsibilities Issuer Partnership & Client Engagement - Serve as a strategic marketing technology advisor to issuer clients, understanding their business objectives and translating them into effective campaign strategies. - Partner with banks and financial institutions to design end-to-end marketing programs that drive card acquisition, portfolio activation, spend stimulation, and cardholder retention. - Collaborate with issuer marketing teams to implement best-in-class campaigns leveraging the company's platforms, sponsorship assets, tools, and data assets. - Present marketing technology solutions, campaign performance insights, and strategic recommendations to senior client stakeholders. - Build strong relationships with issuer partners, acting as a trusted advisor on marketing innovation and digital transformation. Digital Marketing & Martech Leadership - Lead the design and execution of multi-channel digital marketing campaigns across paid media, social channels, and programmatic advertising. - Develop audience segmentation strategies, personalization frameworks, and customer journey mapping to maximize campaign effectiveness. - Oversee campaign analytics, reporting dashboards, and performance measurement frameworks to deliver actionable insights to internal teams and issuer clients. - Stay current with digital marketing trends, emerging channels, and platform updates to maintain a competitive advantage. AI & Marketing Innovation - Leverage Artificial Intelligence and Machine Learning to transform marketing effectiveness in the following areas: - Generative AI for Work Efficiency: Streamline workflows, accelerate research and analysis, automate repetitive tasks, summarize complex information, draft internal communications, and enhance overall productivity across marketing operations. - AI-Powered Campaign Optimization: Utilize AI for intelligent bidding strategies, dynamic creative optimization (DCO), send-time optimization, and real-time budget allocation across channels. - AI-Driven Data Analysis & Insights: Automate reporting and uncover patterns in campaign performance using AI tools to generate strategic recommendations rapidly. - Champion responsible AI practices, ensuring compliance with data privacy regulations and ethical AI governance standards. - Educate and upskill internal teams and issuer clients on AI capabilities and practical applications in marketing. KSA Market Expertise - Demonstrate a deep understanding of the Saudi Arabian market, including consumer behavior, digital adoption trends, and the evolving payments landscape aligned with Saudi Vision 2030. - Navigate the KSA regulatory environment, including awareness of SAMA (Saudi Central Bank) guidelines relevant to financial services marketing. - Understand the unique characteristics of the KSA market, including high smartphone penetration, a young tech-savvy population, and rapidly growing e-commerce and digital payments adoption. - Develop culturally relevant campaigns that resonate with Saudi consumers while aligning with local customs, values, and communication preferences. - Build relationships with local stakeholders, agencies, and partners to enhance the company's marketing services footprint in the Kingdom. Why Join Us - This role offers a unique opportunity to sit at the intersection of marketing, technology, and AI innovation within one of the world's most dynamic digital markets. Saudi Arabia's rapid digital transformation, driven by Vision 2030, creates an exciting environment where you can shape the future of marketing for leading financial institutions. You will have access to the company's world-class resources, data assets, and global expertise while making a tangible impact on the Kingdom's payments ecosystem. Qualifications Required: - Arabic language proficiency (written and spoken). - 8+ years of experience in digital marketing, martech platforms, campaign delivery, and analytics. - Demonstrated experience with AI/ML applications in marketing, including hands-on use of generative AI tools, predictive analytics, or marketing automation with AI capabilities. - Excellent understanding of digital marketing channels including mobile, paid media, social, and programmatic advertising. - Strong analytical skills with experience in campaign measurement, attribution, and data-driven decision making. - Exceptional communication and presentation skills, with the ability to influence senior stakeholders and client executives. - Experience working in a B2B or B2B2C marketing capacity, preferably supporting client marketing programs. Preferred: - Experience in the financial services, banking, or payments industry. - Knowledge of the KSA market, GCC region, or Middle East marketing landscape. - Familiarity with the company's platforms, products, and marketing services. - Experience leading marketing technology implementations or digital transformation initiatives.