About the Role
We are seeking an experienced Senior Media Buyer to take ownership of paid acquisition campaigns across multiple markets and channels for a leading international performance marketing company specializing in iGaming and emerging digital entertainment verticals. The ideal candidate will be highly analytical, commercially minded, and comfortable managing significant advertising budgets while continuously optimizing campaigns for enhanced performance.
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Key Responsibilities
- Plan, launch, and manage paid media campaigns across platforms such as Meta, Google, TikTok, Snapchat, and other relevant channels.
- Monitor and optimize campaigns based on CPA, ROI, conversion rates, player value, and other key performance metrics.
- Analyse campaign and player data to identify opportunities for scaling and improving performance.
- Test creatives, audiences, landing pages, and campaign structures to maximize acquisition efficiency.
- Manage and scale advertising budgets while maintaining strong ROI.
- Work closely with creative, analytics, and acquisition teams to develop and improve campaigns.
- Stay up to date with platform developments, industry trends, and advertising policies.
- Support the expansion of campaigns across different markets and verticals.
Requirements
- 3+ years of hands-on experience in Media Buying / Paid Acquisition.
- Strong experience with Meta and/or Google Ads; experience with TikTok, Snapchat, or programmatic platforms is a plus.
- Previous experience within iGaming, gambling, betting, social casino, sweepstakes, or another performance-driven vertical is highly desirable.
- Strong understanding of performance marketing metrics and campaign optimization.
- Comfortable working with large budgets and data-driven decision making.
- Highly analytical, commercially focused, and proactive.
- Strong English communication skills.
