About the Role
This role involves owning and scaling global Big Media campaigns across major platforms such as Meta, TikTok, Google, and X. You will drive Web-to-App (W2A) acquisition efforts and optimize key elements including landing pages, deep links, attribution, and conversion funnels. Additionally, you will be responsible for developing and optimizing mobile manufacturer channels while driving creative optimization through performance analysis, A/B testing, and continuous iteration to enhance campaign performance. Your focus will be on optimizing performance based on various metrics including CPA, LTV, ROI, and user quality. Collaboration with Regional, BI, Big Data, Creative, and Product teams is also essential to drive market-specific growth strategies.
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Key Responsibilities
- Own and scale global Big Media campaigns across Meta, TikTok, Google, X, and other major platforms.
- Drive Web-to-App (W2A) acquisition and optimize landing pages, deep links, attribution, and conversion funnels.
- Develop and optimize mobile manufacturer channels.
- Drive creative optimization through performance analysis, A/B testing, and continuous iteration to improve campaign performance.
- Optimize performance based on CPA, LTV, ROI, and user quality.
- Develop market-specific strategies and collaborate with Regional, BI, Big Data, Creative, and Product teams to drive growth.
Requirements
- 5+ years of experience in Paid Media, with experience managing sizable budgets.
- Strong hands-on experience across at least 2–3 major platforms, including Meta, TikTok, Google, and X.
- Proven W2A experience with a solid understanding of deep linking, MMP attribution, and conversion optimization.
- Experience with mobile manufacturer channels is preferred.
- Strong analytical skills, global market experience, and professional English proficiency.
Nice to Have:
- Experience with AppsFlyer, GA4, or other attribution and analytics tools.
Why Join Us
At the company, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us—your long-term development is important to us. We offer internal job opportunities to help build your career path.
