As a Senior Partner Marketing Success Officer, you will manage the full marketing lifecycle for the company business clients from acquisition to advocacy. You will be the bridge between partners and our internal marketing engine, ensuring clients receive tailored, high-impact campaigns and ongoing support.
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Location
Dubai, United Arab Emirates
Key Responsibilities
- Lead the marketing funnel for B2B client acquisition across all the company markets.
- Collaborate with performance marketing, CRM, and content teams to ensure coordinated lead generation campaigns.
- Develop lead nurturing tracks and sales enablement collateral to support the business development team.
- Own the marketing layer of the B2B client lifecycle—from awareness to onboarding to advocacy.
- Act as the primary marketing point of contact for the company's business clients.
- Coordinate internal marketing functions to deliver on client-specific campaigns, branding needs, or ticketing promotions.
- Define and manage scalable partner marketing programs, templates, toolkits, and onboarding kits.
- Handle bespoke campaign requests for enterprise clients that require special marketing collaboration.
- Track, report, and optimize campaign results for both acquisition and client support efforts.
- Develop and maintain a library of case studies, success stories, and marketing resources for partners.
- Work closely with brand and creative to ensure clients’ campaigns align with the company's visual identity and standards.
- Champion client feedback to improve the company's marketing service offerings and support models.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in B2B or partner marketing roles, ideally within tech, SaaS, or platform-based businesses.
- Strong understanding of the B2B marketing funnel, lead generation tactics, and partner enablement strategies.
- Experience working cross-functionally with performance, CRM, content, and creative teams.
- Excellent communication skills with a client-facing mindset.
- Proven success in creating and managing partner marketing toolkits, campaigns, and assets.
- Familiarity with marketing automation tools (e.g., HubSpot, Salesforce, or similar platforms).
- Strong project management skills and the ability to balance multiple stakeholder needs.
- Analytical capabilities to measure campaign effectiveness and improve outcomes.
- Proficiency in English (Arabic is a plus).
