Senior Performance-Marketing Manager

About the Role
Join a performance-driven marketing environment supporting more than 100 leading German B2C brands across diverse industries. As a Senior Performance Marketing Manager, you will lead the creative process behind high-impact paid social campaigns, combining strategic thinking, creative development, and data-driven optimization. You will oversee the full creative lifecycle, from audience research and concept development to copywriting, media buying, and performance analysis. Working closely with the founders, you will help shape campaign strategies and continuously improve the effectiveness of advertising assets. This role offers the opportunity to influence brand growth, develop innovative marketing approaches, and scale campaigns for established consumer brands. With flexible working arrangements, advanced creative training, and an attractive compensation package, you can strengthen your expertise while delivering measurable business results.

Accountabilities
You will take ownership of creative strategy and performance optimization, ensuring that paid social campaigns deliver strong results while continuously improving creative quality and marketing processes. Your responsibilities will include:

• Leading the creative process and scaling paid social campaigns for leading brands across the DACH market.
• Developing creative concepts, advertising scripts, and content for both paid and organic channels.
• Managing the full-funnel performance marketing process, from audience research and creative angles to copywriting and media buying.
• Collaborating closely with the founders to align marketing initiatives with business objectives and brand growth strategies.
• Analyzing campaign KPIs and advertising performance to identify opportunities for improvement.
• Continuously testing and optimizing creative assets, messaging, and campaign strategies to improve results.
• Contributing to the development of performance marketing processes, creative best practices, and scalable campaign frameworks.
• Staying informed about emerging creative trends and applying new approaches to improve campaign effectiveness.

Requirements
We are looking for an experienced, data-driven, and creative performance marketer who combines strategic expertise with hands-on execution and has a proven track record of managing substantial advertising budgets. The ideal candidate will bring:

• Strong full-funnel performance marketing expertise, covering audience research, creative angles, copywriting, and media buying.
• Demonstrable experience in performance marketing, ideally within an agency or consumer brand environment.
• Previous responsibility for managing advertising spend at a seven-figure level or above.
• A strong understanding of paid social advertising, creative testing, campaign scaling, and performance optimization.
• The ability to translate campaign data and KPIs into actionable creative and strategic improvements.
• Excellent communication and collaboration skills, with a strong understanding of audience behavior and consumer motivations.
• A proactive, results-oriented mindset and the ability to take ownership of projects from concept through execution.
• Full-time availability and a willingness to go the extra mile to achieve ambitious objectives.

Benefits

• Competitive compensation: The job listing specifies €4,000–€6,000 per month, while the benefits section lists €5,000–€7,000 per month. The applicable salary range should be confirmed during the recruitment process.
• Permanent employment contract offering long-term professional stability.
• Remote work: The flexibility to work remotely from anywhere in the world.
• Flexible working hours to support an adaptable work environment.
• Professional development: Access to ongoing training and opportunities to expand your performance marketing expertise.
• Advanced creative training: Access to top-tier creative training valued at over €100,000.
• Performance-based rewards: Opportunity to participate in the company's success through a success-based compensation component.
• Direct founder collaboration: Work closely with leadership and contribute to strategic marketing decisions.
• High-impact projects: Drive creative and campaign performance for more than 100 established consumer brands.