Senior Performance Video Creative - Consumer

About the Role
As a Senior Performance Video Creative, you will concept, produce, and ship paid video for both the company and the brand. This role emphasizes using generative AI as a core production method and navigating projects from the initial idea to a finished, approved multi-market asset set. Your goal is to create engaging content that captivates and converts, based on a keen understanding of what resonates with audiences across various platforms. You will report to the Creative Lead for Consumer Creative & Design, and while this is a senior individual contributor role without direct reports, you will set the standard for video quality and assist others with video-related questions.

Key Responsibilities

• Own paid video for the company Consumer across product launches, campaigns, promotions, and always-on activity.
• Create content tailored for channels such as Meta, TikTok, YouTube, LinkedIn, Reddit, and X, ensuring each video aligns with platform specifications and native feel.
• Conceptualize and edit performance video to create cohesive cross-format campaign assets.
• Utilize AI for video production, discerning when it is the optimal choice for efficiency and quality. Maintain up-to-date knowledge of tooling and develop repeatable workflows for team use.
• Bring innovative ideas to briefs rather than strictly executing them, including culturally relevant and experimental concepts alongside standard work.
• Manage video localizations across various markets, languages, formats, and regulatory requirements, typically handling around a dozen workstreams monthly.
• Collaborate with Performance Marketing to integrate testing in your creative strategy, analyze results, and adjust future creative based on performance metrics.
• Adapt to AI-assisted paid static when needed while adhering to brand guidelines.
• Work with Product Marketing, compliance, and regional teams for effective work approval without compromising creativity.
• Maintain high-quality standards in your work and ensure files are organized for collaborative efficiencies.

What You Bring

• 5+ years of experience in performance video creative, ideally within fintech, crypto, gaming, or other regulated sectors, particularly from a high-volume in-house team or performance agency.
• A portfolio showcasing your work, specifically in paid video, including objectives, results, and at least two full video cuts. Include one AI-produced or AI-assisted video with notes on your contributions, and one tested concept with data analysis.
• Proficient in the complete video production process, from concept development to final editing and sound design.
• Strong command of generative AI video and image tools, with demonstrable previous work.
• Native familiarity with social media platforms (Meta, TikTok, YouTube), able to justify the need for different video adaptations for each.
• Experience with structured creative testing programs, fluent in key performance metrics (thumb-stop rate, CTR, CPA, ROAS) and their implications on creative decision-making.
• Knowledge of internet and meme culture, with a strong sense for current trends and comedic timing.
• Ability to work quickly while maintaining quality under tight deadlines and multiple review rounds.
• Skill in navigating regulatory frameworks, ensuring creative adheres to compliance and market-specific requirements.
• Proficiency in copywriting for scripts and on-screen text, prioritizing clarity and value without jargon or hype.

Additional Information

• Applications are accepted on an ongoing basis unless a specific deadline is stated. Candidates may redact personal information related to age or educational history for privacy.
• All qualified applicants, including those with criminal histories, are encouraged to apply. Applicants are evaluated consistent with applicable fair chance ordinances.

Our Commitment
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. We seek a range of talents and perspectives, emphasizing merit and capability over all else. Candidates who do not meet all listed requirements are still encouraged to apply, especially those with a strong passion for crypto.

We may utilize job-related skills or work-style assessments as part of the hiring process, applied uniformly across candidates. Results will inform hiring decisions alongside experience and interviews, rather than serve as the sole criteria. We uphold a zero-tolerance policy regarding discrimination or harassment based on any protected characteristics.