Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem's purpose is to simplify and improve the lives of people while building an inspiring organization. Since 2012, Careem has created earnings for over 2.5 million Captains and simplified the lives of over 70 million customers across 70 cities in 10 countries. We are looking for a data-driven and strategic thinker to join our team as a Senior Product Analyst II within Careem Ads. This role is pivotal in shaping the success of our advertising products by leveraging data insights to improve campaign outcomes, enhance advertiser ROI, and elevate the user experience.
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Key Responsibilities
- Partner with Product and Commercial teams to evaluate pricing models (CPM, CPC, CPD) using performance data and market benchmarks.
- Conduct in-depth segmentation and elasticity analyses to identify monetization thresholds and refine ad package offerings.
- Lead end-to-end analysis of campaign performance across various verticals within the Careem Super App, identifying key drivers and areas for improvement.
- Proactively recommend enhancements to ad placements, targeting logic, and creative strategies.
- Design, run, and interpret A/B and multivariate tests for new ad formats and placements.
- Collaborate during product discovery phases to validate hypotheses and define success metrics.
- Provide analytical support to the commercial and partnerships team by developing pre- and post-campaign reports.
- Work with Business Intelligence to maintain and enhance advertiser-facing dashboards and tools.
- Build automated reporting frameworks and alerting mechanisms to inform stakeholders of campaign performance.
- Actively represent the analytics function in Ads squad ceremonies and cross-functional planning discussions.
Requirements
- Bachelor’s degree in a quantitative discipline (Engineering, Computer Science, Economics, Data Science, Mathematics).
- 4–6 years of experience in analytics or product-related roles, preferably in tech, media, or advertising.
- Strong command of SQL and experience working with large datasets.
- Familiarity with BI and data visualization tools such as Looker, Tableau, or Power BI.
- Deep understanding of advertising metrics (CPM, CTR, CPC, impressions, reach).
- Strong communication skills to translate complex data into actionable insights.
- Comfortable working in a fast-paced, cross-functional environment with changing priorities.
Work Conditions
- Work 4 days a week in the office and 1 day from home.
- Remote work from any country in the world for 30 days a year.
- Unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities (gym, health club, training classes).
Location
Dubai, United Arab Emirates.
