About the Role
In this pivotal role, you will be responsible for defining and driving the product design strategy aligned with the company's product and business priorities. You will translate complex customer and business problems into simple, scalable experiences while advocating for customer-centric decision-making across the organization. The successful candidate will work closely with the Product and Engineering leadership to shape product strategy and roadmaps, identifying experience gaps and opportunities across the end-to-end customer journey.
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Key Accountability Areas
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Product Design
- Define and drive the product design strategy aligned with business objectives.
- Translate complex problems into simple, scalable experiences.
- Partner with Product and Engineering to shape strategy and roadmaps.
- Advocate for customer-centric decisions across the organization.
- Identify experience gaps in the customer journey.
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Design Excellence & Consistency
- Own and raise the quality bar across digital experiences.
- Provide design direction across multiple product domains.
- Establish design principles, patterns, and standards for consistency.
- Lead the evolution of the design system.
- Implement design reviews and QA processes.
- Ensure early involvement of Design in strategic decisions.
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Customer Insight & Product Impact
- Utilize research and customer feedback to inform design decisions.
- Validate assumptions and improve experiences post-launch.
- Partner with Product and Data to measure design impact through various metrics.
- Ensure Design is accountable for customer and business outcomes.
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Cross-Functional Leadership
- Collaborate with Product, Engineering, Data, and other teams.
- Facilitate alignment around customer problems and solutions.
- Present design strategy to senior leadership.
- Manage conflicting priorities across multiple teams.
- Stay engaged during implementation to ensure a quality customer experience.
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Team Leadership
- Lead and develop a high-performing team of Product Designers.
- Set clear expectations around quality and impact.
- Develop designers’ skills in product thinking and stakeholder management.
- Support recruitment, performance management, and career development.
- Foster a culture of ownership and improvement.
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Strategy & Planning
- Contribute to the development and execution of division goals.
- Make critical decisions that align with the strategic direction.
- Establish plans for functions/teams supporting the division’s objectives.
- Distribute responsibilities effectively for succession readiness.
- Measure and track metrics to ensure achievement of goals.
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Governance and Resilience
- Adhere to relevant policies and procedures for controlled operations.
- Identify opportunities for process improvement.
- Promote a high-performance environment and organizational values.
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People Management
- Set objectives and provide support for direct reports.
- Engage in the recruitment of key talents.
- Provide direction, prioritize tasks, and monitor workflow.
- Encourage team contributions to innovation and knowledge-sharing initiatives.
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Budget Management
- Manage the budgeting process and input effectively.
- Ensure effective budget utilization and report progress.
- Propose strategies for positive financial impact.
- Report accurately on departmental progress and challenges.
- Formulate financial strategies to mitigate risks.
Qualifications
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Knowledge and Experience
- Fluent in Arabic (mandatory).
- 8-10 years in Product, UX, or Interaction Design with experience leading design teams.
- Proven experience in designing complex digital products, ideally in e-commerce or similar sectors.
- Strong expertise in user-centered design, prototyping, usability testing, and design systems.
- Strong product thinking with ability to combine insights and business context.
- Proficiency in Figma and modern design workflows.
- Strong portfolio showcasing design leadership and impact.
- Excellent communication and stakeholder management skills.
- Experience collaborating closely with cross-functional teams in fast-paced environments.
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Education and Certifications
- Bachelor’s degree in Product Design, User Experience Design, or a relevant field.
- Master’s degree in a relevant field is preferred.
This job description is not an exhaustive list of accountabilities and activities. Job incumbents may be required to perform additional job-related tasks and duties as assigned.