Senior Product Manager, Growth

About the Role
This position offers a unique opportunity to join the leading property portal in the UAE and MENA region, particularly focused on product-led growth strategies, enhancing user engagement and organic reach. We are looking for a Senior Product Manager who will take charge of making the product easier to discover, quicker to provide value, more rewarding for users to return to, and shareable among peers. In this role, you will lead a cross-functional team, own the product roadmap, and be directly accountable for the results achieved.

Key Responsibilities

• Own and lead the product-led growth roadmap, from discovery to delivery to results.
• Grow the product's organic reach: improve the pages, tools, and content that draw users searching for property, including through AI assistants.
• Create shareable and viral components to the product, simplifying the sharing process for users.
• Design initial sessions that lead new visitors to quickly realize value and develop experiences that encourage return visits throughout their property journey.
• Integrate engagement and gamification into the product delicately: implement recognition, progress tracking, and rewards that feel natural in the context of significant decisions like finding a home.
• Transform user contributions into valuable product features: enable reviews, questions, opinions, and local knowledge to enrich the offering.
• Manage a disciplined experimentation program: establishing hypotheses, maintaining guardrails, ensuring clean readings, and providing honest evaluations of tests, including those that don't succeed.
• Collaborate closely with performance marketing to ensure that paid and organic strategies effectively complement one another.
• Utilize AI as a fundamental element of processes, which includes research, analysis, prototyping, content creation, and data workflows.
• Lead daily squad activities: prioritizing tasks, drafting specifications, designing experiments, presenting findings, and overseeing completed work.
• Coordinate closely with teams in SEO, Data Science, Engineering, Design, Analytics, and Marketing, ensuring alignment between consumer growth and business objectives.
• Communicate clearly with senior stakeholders and effectively convey the growth narrative across the organization.

Desired Experience

• Proven track record of building self-sustaining products that successfully spread through users and search, with the ability to articulate successes and failures.
• At least eight years of experience in product management, primarily on consumer products at scale, with a minimum of three years in a growth role where you've owned growth metrics.
• Strong quantitative skills, ideally supported by a degree in mathematics, physics, engineering, computer science, or a similar field, preferably complemented by an MBA or equivalent business education.
• Proficiency in first principles reasoning and familiarity with modeling.
• Comprehensive understanding of the product lifecycle: encompassing discovery, user research, specification drafting, prioritization, experimentation, and results reporting.
• Experience designing and analyzing A/B tests, including the complexities of timing, seasonality, and interference, with an understanding of when results should be questioned.
• Hands-on experience with SEO, including technical, content, and off-page elements.
• Familiarity with Search Console and crawl data, experience in deploying templated pages at scale, and knowledge of search engines and AI assistant mechanisms.
• Deep understanding of performance marketing, including paid search, paid social, app campaigns, and their interaction with organic growth.
• Competence in user research methods such as interviews, surveys, usability sessions, and behavioral analysis, understanding how each method serves different objectives.
• Strong analytical skills, with daily practices in SQL and product analytics, ability to apply statistical insights, and build dashboards independently.
• Basic coding skills and conversant in engineering principles, specifically in Python or JavaScript for tasks like data pulling, feature prototyping, and workflow automation; respected for your judgment by technical teams.
• Familiarity with AI tools, applying LLMs and agent-based methods for various tasks, ensuring practical knowledge about their strengths and limitations.
• Ability to communicate complex narratives effectively to executive audiences, engage them in discussion, and drive decision-making.

Nice to Have

• Experience in marketplace dynamics and understanding the repercussions of growth on both sides of a two-sided market.
• Background in real estate, classifieds, or marketplaces, specifically within the UAE or GCC.
• Experience with user-generated content, loyalty programs, gamification, or App Store Optimization practices.
• Proficiency in Arabic.

Why This Role

• Significant scale and impact: managing millions of monthly users while leading the market with a vision for growth.
• Full ownership of a dedicated squad, impactful roadmap choices, and budget management.
• Collaboration with a team that views growth as a core product discipline, working alongside data science and engineering teams as partners.
• Direct access to the executive team with encouragement to express differing views when the evidence supports it.

Our Promise to Talent
We believe talent flourishes in an environment that empowers individuals to thrive. Our team is composed of bright, ambitious individuals united in the goal of transforming living conditions for the better in the region. We prioritize attracting top talent eager to impact and believe that both individual and collective success stems from nurturing and developing our people.

The company Guiding Principles

1. Think Future First
2. Data Beats Opinions, Speed Beats Perfection
3. Optimize for Impact
4. Act Like An Owner
5. The Biggest Risk is Taking No Risk at All