About the Role
The Senior Product Manager for Home Finance will lead and manage the performance of home finance and real estate products in alignment with the company's strategy. This role encompasses end-to-end ownership of product performance, incorporating financial management, process refinement, business development, and marketing plans. Additionally, the Senior Product Manager is responsible for maintaining an up-to-date product manual that comprehensively covers policy, procedures, and approvals related to the products.
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Key Accountabilities
- Generate client leads for financing real estate properties.
- Advise customers on market conditions, rates, prices, and mortgages.
- Develop competitive market pricing by analyzing offerings from other banks.
- Compile lists of real estate sale properties, detailing locations, features, square footage, and more.
- Assemble customer cases with all necessary documents in accordance with company procedures.
- Conclude agreements with customers for signing facility offer letters, mortgage contracts, and other related documents.
- Facilitate negotiations between buyers and sellers.
- Review purchase contracts to ensure compliance with agreed terms.
- Promote properties through advertising, listings, and open houses.
- Prepare documents such as loyalty contracts, purchase agreements, rental agreements, and deeds for each real estate transaction.
- Maintain up-to-date knowledge and licensing in real estate.
Product Management
- Manage product lifecycle (design, development, enhancement) to align with market needs, leading innovation and marketing efforts.
- Develop and disseminate the company's management strategy within the Home Finance Department, converting it into actionable business plans, strategic initiatives, and marketing steps for effective integration with other functions.
- Ensure product/credit programs and manuals are current with necessary procedures and approvals, detailing strategic partnerships, product descriptions, sales channels, third-party agreements, and financials.
- Update product pricing documents regularly based on market competitiveness and cost fund variations.
- Maintain usable product term sheets for internal and external stakeholders.
- Follow up on internal and Sharia audit points, maintaining a log of resolved and pending items.
Policies, Systems, Processes & Procedures
- Document and keep product policies and procedures manuals current, ensuring they are effectively implemented and validated through a self-assessment process.
- Continuously enhance processes by identifying improvement opportunities in technology, CRM systems, etc.
- Obtain necessary approvals for policy changes from Sharia, operations, and legal teams.
- Establish service level agreements with internal departments to ensure prompt customer service turnaround times.
- Resolve or escalate unresolved issues promptly.
- Act as an ambassador for customer service and experience, leading by example.
Business Development
- Provide market intelligence through continuous market scanning to refine business strategies.
- Develop strategic partnerships with mortgage brokers, real estate brokers, developers, and other stakeholders through MOU signings.
- Collaborate with relevant units and departments to achieve strategic partnership goals.
- Identify opportunities for participation in industry events and project financing.
- Organize networking events with attractive agendas for broker engagement.
- Design training programs for internal and external business partners to promote current products and enhancements.
- Evaluate channel distribution ratios and improve referral incentives.
Marketing
- Collaborate with the marketing team to create product collateral, including FAQ flyers, customer application forms, and promotional materials.
- Enhance and manage the home finance microsite.
- Establish a comprehensive product marketing plan that incorporates digital marketing, search engine marketing, and other strategies.
- Initiate promotional campaigns based on product strategies, utilizing various media channels.
Specialist Skills / Technical Knowledge
- Bachelor’s degree in business, preferably specializing in Finance or Accounting.
- 8-10 years of relevant experience in the banking sector.
- Understanding of real estate market dynamics and key drivers of market conditions.
- Proficient knowledge of UAE banking practices, regulations, and risks.
- Strong planning, organization, interpersonal, and communication skills.
- Project management skills.
- Proficient PC literacy with exceptional analytical skills.
