Senior Product Manager

About the Role
Join a dynamic e-commerce team in the Middle East as a Senior Product Manager with a focus on Inspiration and Personalisation within the Catalog chapter. This position is designed for those who are passionate about fashion and technology and want to shape how customers discover products while enjoying personalized luxury shopping experiences.

In this role, you will be responsible for defining the product vision, strategy, roadmap, and OKRs, leveraging AI, machine learning, and exceptional UX to drive customer engagement, conversion, and Gross Merchandise Value (GMV). As a senior individual contributor, you will collaborate closely with cross-functional teams to deliver impactful customer experiences and mentor other product managers. This position is Based in Dubai and follows a hybrid working model, with fully remote working not available.

Scope of the Role
You will be accountable for the outcomes of both areas, not just the features. Key areas of ownership include:

• Inspiration experiences: Create curated, editorial, and styling-led journeys that highlight the luxury of the company and encourage purchases.
• AI-led discovery: Develop the AI fashion assistant and generative AI experiences, transforming them into reliable products for customers.
• Personalised experiences: Manage the "For You" experience and recommendations throughout the customer journey by customer segment, gender, country, and language.
• Growth partnership: Collaborate with the Growth team to ensure that on-site personalisation and CRM/lifecycle journeys align with customer signals, segments, and retention goals.
• Recommendation and ranking quality: Work with data science on models and evaluations to determine production approaches.
• Experimentation: Lead a disciplined A/B testing program, analyze results, and make data-driven decisions.
• Commercial impact: Enhance customer engagement, conversion, Average Order Value (AOV), and repeat purchases while maintaining the premium experience expected of a luxury brand.

AI-First Product Management
AI is central to our products and processes. You will be expected to leverage AI to enhance your own product work and assist the team.

• Utilize AI tools across the product lifecycle, including research, writing specifications, analyzing data, and conducting competitive analysis.
• Prototype ideas using AI for testing with customers and stakeholders before implementation.
• Automate routine product tasks like status updates and backlog management to focus more on strategy and customer needs.
• Exercise judgment when using AI, verifying outputs against data, and owning decisions informed by AI.
• Share successful AI practices with the chapter to foster an AI-first working environment.

Key Responsibilities

• Define and own the product vision, strategy, roadmap, and OKRs for Inspiration and Personalisation, aligning them with Catalog chapter and business objectives.
• Translate customer insights, commercial data, and trends into clear problem statements, hypotheses, and epics.
• Collaborate with data science and engineering to move recommendation, ranking, and AI capabilities from proof-of-concept to production.
• Partner with UX/UI teams to create intuitive and inspiring journeys across both iOS and web platforms.
• Establish KPIs, run experiments, and make post-test analysis and rollout decisions.
• Work with merchandising, content, marketing, CRM, and commercial teams to ensure curation and personalisation are aligned.
• Collaborate with the Growth team to connect personalisation with acquisition, activation, and retention goals, sharing relevant signals and segments across the customer journey.
• Clearly communicate product direction and results to stakeholders and senior leadership.
• Mentor and support other product managers, enhancing product craft within the team.
• Lead by example in AI-first product management, improving efficiency in discovery, delivery, and analysis while coaching others.
• Stay updated on trends in luxury e-commerce, personalisation, and AI, integrating the best ideas into the product roadmap.

Qualifications

• 7+ years of product management experience in e-commerce or consumer digital products with demonstrable impact.
• Proven experience in personalisation, recommendations, search, or AI-driven products, collaborating with data scientists.
• Experience in partnership with growth, CRM, or lifecycle marketing teams to enhance retention and repeat purchases.
• Strong product sense with a deep interest in UX and customer journeys in an inspiration-led shopping context.
• Data-driven mindset with experience in designing and analyzing A/B tests and success metrics.
• Ability to establish strategy and lead across multiple teams and stakeholders without direct authority.
• Exceptional written and verbal communication skills, capable of demystifying technical concepts for non-technical audiences.
• Experience mentoring or coaching other product managers.
• Proficiency with AI in product management, using AI tools effectively to enhance work processes.
• Familiarity with tools such as Jira, Confluence, Tableau, Google Analytics, and experimentation platforms.
• Interest in luxury, fashion, or lifestyle e-commerce; experience in the GCC is a plus.

What's in It for You!

• The chance to influence the future of fashion with an autonomous multinational team.
• Opportunities for personal growth, training, and skill development.
• Attractive discounts across our brands.
• Access to the latest technology and tools.
• Competitive salary package.
• 22 days of annual leave (pro-rata).
• Medical Insurance coverage.
• Annual flight allowance.
• Relocation benefits and support.