About the Role
The Senior Product Marketing Manager owns the strategic marketing layer for a specific product area within the company ecosystem, spanning communication, fintech, or digital services. Reporting into the Head of Product Marketing, this role turns customer and market insight into sharp segmentation, differentiated positioning, and go-to-market strategies that drive adoption and revenue across a 150M+ user base. The role is built around insight and hypothesis-led decision making: the Senior Product Marketing Manager defines who the product is for, why they should care, and how success is measured. Three positions are available, each owning a distinct product area, working closely with Product, Growth, and Integrated Marketing.
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Responsibilities
- Own go-to-market strategy for an assigned product area, from launch planning through post-launch optimisation.
- Develop clear, differentiated positioning and messaging frameworks that translate product capabilities into customer value.
- Lead customer research, including interviews, surveys, and behavioural data analysis, to understand user needs, motivations, and barriers to adoption.
- Define and maintain customer segmentation for the product area, identifying priority segments and tailoring propositions to each.
- Generate and test hypotheses on what will drive adoption and engagement, and use the results to refine positioning, propositions, and launch approach.
- Monitor competitors and market trends to inform positioning, pricing perspective, and product prioritisation.
- Set launch and adoption KPIs with Product and Growth, track performance against them, and translate findings into clear recommendations.
- Partner with Product to shape roadmap priorities and propositions using customer and market insight.
- Partner with Growth on lifecycle and adoption strategy, and hand campaign execution, content, and asset production to the Integrated Marketing team through clear briefs.
- Use AI tools to accelerate research synthesis, competitive monitoring, and analysis, while critically validating outputs before they inform decisions.
- Coordinate launch readiness across Product, Growth, Brand, and Integrated Marketing to ensure consistent, high-quality delivery.
Requirements
- 6-8 years of experience in product marketing within consumer technology, fintech, or digital platforms, with a track record of owning go-to-market strategy for launches end to end.
- Demonstrated strategic ownership of at least one launch for a product with a meaningfully large user base, with measurable adoption or revenue results.
- Strong skills in customer research and segmentation, with experience turning qualitative and quantitative findings into positioning and proposition decisions.
- Proven ability to form and test hypotheses, and to explain clearly what was learned and what changed as a result.
- Strong skills in positioning and messaging, with the judgement to adapt them across product areas such as communication, payments, and lending.
- Solid knowledge of product and marketing KPIs (e.g. activation, adoption, retention, conversion, revenue contribution), with comfort using product analytics platforms (e.g. Amplitude) to define and track them.
- Strong grounding in competitive analysis and market trends.
- Practical experience using AI tools for research synthesis, competitive analysis, or insight generation, with the ability to critically evaluate and correct AI-generated output.
- Proven ability to influence Product, Growth, Brand, and Integrated Marketing teams without direct authority, and to brief execution teams clearly.
- Exposure to fintech, lending, or other regulated or trust-sensitive digital services is an advantage.
